Blog

Google Shopping Shipping and Tax

If you have been having issues with your shipping costs not showing properly in Google Product Search but are unable to figure out why, we may have an answer for you. Google Merchant Center says that you must specify shipping cost in either the data feed or in the Merchant Center, but not both. We have found this to not be the case.

Read More

Google Analytics: A Closer Look

The new version of Google Analytics isn’t exactly new; it’s been available for months. However, many have avoided it for the sake of efficiency, especially those in eCommerce. While the old version runs fine and has become comfortable for many people, the new features and available data make switching over a logical decision. The decision to make the move might soon be made for you, as Google has begun making it the default version and gives me the impression that the old version may not be around for much longer.

Read More

Google Shopping Holiday Feed Restrictions

According to this recent update from Google, new data feeds submitted after November 22, 2011 will be restricted to 500 products until further notice. It’s important to note, existing feeds will remain unaffected. This is most likely due to expected traffic increases during the holiday season and will likely only last a few weeks.

Read More

New Google Product Search Data Feed Requirements – United States

eCommerce companies who participate in Google’s comparison shopping engine, Google Product Search, could see a decline in referrals come September 22, 2011. Google has released a new version of required attributes, intended to make the comparison shopping experience better the for end user. Online retailers may find themselves in dire straights, mobilizing to address those new requirements.

Read More

How TheFind.com is Redefining Comparison Shopping Search

TheFind.com started from humble beginnings like many successful businesses before it.  An entrepreneur with seven successful ventures behind him listened to his wife softly vent about how difficult it was to not only find products and prices but also adequate merchant details and policies while shopping online.

Read More

Data Feed Optimization Discussion – Palo Alto – SVAMA

The Silicon Valley American Marketing Association is hosting a discussion on Data Feed Optimization as part of an explosive e-commerce marketing plan.  If you are in the Palo Alto area and can swing it, you should not miss the Web Strategy Morning Forum.

Read More

What is Data Feed Optimization or… “Data Feed Optimization, we already do Search Engine Optimization?”

E-commerce marketing is experiencing a welcomed re-birth, and it only stands to get better. With the combination of emerging technologies, m-commerce, social commerce and comparison shopping engine opportunities, it’s becoming hard for even the most seasoned e-tailer to know if they are doing everything they can to stay ahead of the competition.

Read More

It’s November… Do you Know Where Your Products Are?

The holiday shopping season is already underway.  Long gone is the time that  holiday shopping kicked off the day after Thanksgiving.  Retail shelves are already full of holiday offerings.  What is amazing is that shopping carts are already full of holiday products.

Read More

Just Create a Data Feed… Yeah Right.

Product data feed optimization is simple.  All you have to do is figure out if you can generate a feed from within your e-commerce platform that will perfectly map your product’s attributes to accepted and required attribute fields of each comparison shopping engine.  If that can’t be done, you need to find a way to gather the required information and set up a feed on your own.

Read More

Pay Per Click Fraud Leaves Internet Marketers Looking for Better Solutions

In the New York Times this week, Susanna Hamner relayed some great information to readers about the true effects of click fraud, related to pay per click advertising. In her article, Hamner focuses on the automotive retailer industry and points to a substantial number of advertising pay per clicks that originate in locations where these retailers are not doing business, such as Bulgaria and Indonesia.

Read More

Categories

Newsletter Sign-up

Knowledge Base Articles