Getting Into Comparison Shopping: Step 1, The Data Feed
Is your business ready expand into comparison shopping engines (CSEs)? You’ll need to get your hands on a product data feed to start!
Follow the Vertical Rail blog for our upcoming series of posts focused specifically on data feeds. Today we begin with a basic introduction and in following weeks, will delve deep into each CSE’s data feed specs and unique requirements.
What is a product data feed?
In its simplest form, a data feed is a structured spreadsheet listing all of your products. In a data feed, each numbered row represents a single product and each letter column contains one characteristic of that particular product.
A product data feed can be created in Excel or other spreadsheet software and then either uploaded directly to comparison shopping engines through their respective dashboards or through FTP.
Comparison shopping engines use the data provided in your product feed to identify, classify and catalog your products. They then employ that information to match products to shoppers’ search queries and display the products when they are most relevant.