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Amazon Joins in Google Product Listing Ads

After years of holding out, Amazon is now participating in Google Product Listing Ads (PLAs). This is the first time ever that the world’s largest online retailer has joined in the pay-to-play format under Google Shopping. Likely due to competition between the two, the shopping giant refused to participate in Google

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The Importance of Planning for Back to School Shopping

Back to school is a big shopping event and many online retailers say that back to school shopping takes place 1-2 months before school begins. It is crucial to pre-strategize an eCommerce plan that will meet your customers’ needs and your business’ success. Things to Consider when Planning for Back

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How to Optimize Product Titles by Categorizing Color

As a frequent online shopper, it is frustrating to do a product search that contains color and not find what I am looking for. Color can be subjective; although unique hues can differentiate shades or speak to a brand, it makes online shopping complicated. In the fashion industry, mauve is

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Quick Tips for Good Google Shopping Titles

Bad product titles can confuse shoppers, raise costs, discourage clicks, and have many more adverse effects on your Google Shopping campaign. While optimizing titles SKU by SKU can be very tedious, eliminating bad titles from your product feed can have profound effects on impressions, clicks, and conversions.

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Data Feed Basics for Comparison Shopping Engines

Is your business ready expand into comparison shopping engines (CSEs)?  You’ll need to get your hands on a product data feed to start! Follow the Vertical Rail blog for our upcoming series of posts focused specifically on data feeds.  Today we begin with a basic introduction and in following weeks, will delve deep into each CSE’s data feed specs and unique requirements.

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Optimized Product Data Feeds Are Better

Data Feed Optimization (DFO) is simply the act of making the Product Data Feed that you submit to a Shopping Engine the best that it can possibly be. What does this actually mean? Higher ROI.
DFO is guaranteed to help you spend less, make more, and increase your chances of success in today’s ultra-competitive Comparison Shopping Engines (CSEs).

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A Hidden Opportunity to Optimize: Google Image Search

Virtually everyone involved in online marketing understands the importance of on-page image optimization. However, did you ever consider image optimization in Google Image Search as a potential source of traffic to your e-commerce store?

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An Easier Way To Set Up Google Product Listing Ads (PLAs) And Why You SHOULDN’T Do It

In an effort to get merchants into the swing of paid listings, Google has introduced a new, more streamlined way to set up Google Product Listing Ads.  It’s a quick three step process that Google hopes will draw in merchants who are not well-versed in AdWords, or who think that setting up a Product Listing Ad is too much trouble.  Before I get into the why-not’s, here’s the how-to for those who are interested.

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