Google AdWords Seller Rating Extensions: Get Endorsed By Your Customers!

Remember when your teachers used to give you gold stars to show everyone how well you did in a project or homework assignment? AdWords Seller Rating Extensions are pretty much the same thing – except in this situation, customers are giving them to your e-commerce website to tell other shoppers how happy (or unhappy) they are with your service.

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The Importance of Ratings and Reviews for E-Commerce Businesses

Word of mouth is one of the oldest and most effective forms of marketing, and its influence is on the rise as traditional marketing becomes more expensive and less effective.  In the past, word of mouth was limited to person-to-person communication.  Today, the viral nature of the internet allows conversations to quickly spread around the world and influence millions of people. 

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