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Amazon Joins in Google Product Listing Ads

After years of holding out, Amazon is now participating in Google Product Listing Ads (PLAs). This is the first time ever that the world’s largest online retailer has joined in the pay-to-play format under Google Shopping. Likely due to competition between the two, the shopping giant refused to participate in Google

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Promotional Text Retiring For Google Shopping Product Listing Ads

If you use promotional text on your Google Shopping Product Listing Ads, then you most likely received a Google announcement stating that this feature will be retired on September 30, 2015. What does this mean for advertisers? It means that Google is changing how information is applied to Product Listing

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How to Optimize Product Titles by Categorizing Color

As a frequent online shopper, it is frustrating to do a product search that contains color and not find what I am looking for. Color can be subjective; although unique hues can differentiate shades or speak to a brand, it makes online shopping complicated. In the fashion industry, mauve is

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Comparison Shopping Engine (CSE) Management: Shopzilla & Bizrate

Shopzilla.com and its sister site, Bizrate.com, connects over 40 million shoppers a month with over 100 million products from thousands of retailers.  It has become one of the leading comparison shopping engines and was recognized by Time Magazine as one of the “50 Coolest Websites” in the shopping category.  Shopzilla

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Comparison Shopping Engine (CSE) Management: Shopping.com

Shopping.com is a powerful comparison shopping engine that is a part of the eBay Commerce Network.  With vast reaching networks, it receives more than 20 million unique visitors every month and offers tremendous value for merchants and consumers alike.  Shopping.com operates on a cost-per-click (CPC) pricing structure with a minimum

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Comparison Shopping Engine (CSE) Management: Pricegrabber.com

PriceGrabber.com helps shoppers to research and purchase items online in 25 different categories, including clothing, cell phones, and furniture. According to their website, PriceGrabber connects millions of products from 12,880 merchants with over 26 million unique shoppers on a monthly basis.  Pricegrabber operates on a category-level cost-per-click (CPC) bidding structure.

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Comparison Shopping Engine (CSE) Management: Nextag.com

Nextag, “The Search Engine for Shoppers,” is one of the leading comparison shopping engines online today.  As part of any ecommerce marketing diversification strategy and plan, Nextag offers quality readership and lead potential for the right kinds of industries.  Nextag operates on a Cost per Click (CPC) model, with base

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Amazon Product Ads

Amazon Product Ads was launched in 2008. It is an advertising program that connects consumers with third party E-Commerce websites that may not be listed in the regular Amazon Marketplace. Like a typical comparison shopping engine, merchants upload their data feed and set cost-per-click bids. The products are then displayed

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