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Amazon Targeted Ads

Amazon Launches Sponsored Product Targeting

Advertisers now have better access to Amazon customers via Sponsored Product Targeting, which is available to both Sellers and Vendors. Similar to Product Display Ads – available only to Vendors – you can target customers by product, using specific ASINs or categories that can be filtered by price, brand, or rating.

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The latest evolution of marketing in the digital world

Google AdWords Seminar for Santa Cruz Business Owners

Vertical Rail and Google are hosting a free digital marketing seminar on February 15, 2018 in Santa Cruz to teach businesses about advertising in Google AdWords. The event will feature three presentations about leveraging the Google AdWords advertising platform. After the presentations, Vertical Rail will host a one-hour round-table Q&A session where guests can pose questions to certified AdWords experts.

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Vertical Rail Earns Mobile Sites Certification from Google

Vertical Rail has been awarded with the Mobile Sites certification from Google. This certification demonstrates proficient knowledge in creating, managing, and optimizing mobile websites. “We’ve been building mobile-responsive websites for some time,” said George Gabrelian, lead web developer at Vertical Rail. “As the web has evolved, speed and performance have

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Facebook Tests Ads Within Messenger App Home Screen

Ad load has become a hot topic with regards to Facebook. News feeds on the flagship platform are running out of ad space. Now, the advertisements are spreading to Instagram feeds, Audience Network, and Facebook Messenger – a mobile messaging application. There have been previous experiments with Messenger ads. The

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Amazon Joins in Google Product Listing Ads

After years of holding out, Amazon is now participating in Google Product Listing Ads (PLAs). This is the first time ever that the world’s largest online retailer has joined in the pay-to-play format under Google Shopping. Likely due to competition between the two, the shopping giant refused to participate in Google

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Vertical Rail Earns Exclusive Google Premier Partners Badge

Agency Acknowledged for Specializations in AdWords Search, Mobile, Display, and Shopping Aptos, CA – Vertical Rail has been awarded with the Google Premier Partner Badge, a new distinction Google awards to AdWords partners that demonstrate high performing client results. The Premier Partner status is awarded to marketing agencies who have

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General Manager Linda Bateman to Present at IRCE 2016

Vertical Rail’s eCommerce General Manager and Lead Strategist, Linda Bateman, will be presenting a post-conference workshop at this year’s Internet Retailer Conference + Exhibition. IRCE 2016 is being held at McCormick Place West in Chicago, IL. Linda’s presentation, “Google Shopping Campaigns – How Segmentation Boosts Return on Ad Spend”, will

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Google Text Ads Removed From the Right Side

Google Text Ads Removed from Right Rail and Changes to Desktop Layout Google announced on February 19, 2016 that desktop search results pages will begin discontinuing text ads on the right hand side. Now there will be as many as four text ads displayed above organic listings, and up to three text

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