Amazon Video in Search Ads

Amazon Video in Search Ads

Amazon Video in Search is currently in beta testing, allowing Amazon sellers to connect with consumers using content-rich video in mobile search results. Video in Search is currently a premium ad experience requiring a minimum budget of $35,000, and is available only in the mobile shopping app.

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Amazon Outlet

Amazon Outlet Can Reduce Overstock

Sellers who are FBA and who have excess inventory in Amazon warehouses can help get those products out the door using the Amazon Outlet program. Featuring your excess inventory in Outlet can optimize inventory levels, reduce storage fees, and boost your sales.

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Amazon Live Creator

Live Creator Brings Interactive Video to Amazon Shopping

Professional sellers in the U.S. who are enrolled in Amazon Brand Registry have a new feature to improve shoppers’ overall experience. Live Creator allows sellers to livestream video on Amazon product detail pages, on your Store page, and on placements across the marketplace.

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Enhanced Brand Content is now Amazon A+ Content

Amazon Enhanced Brand Content (EBC) is now known simply as A+ Content across both Seller Central and Vendor Central. Professional sellers with Amazon Brand Registry can access A+ Content from the dashboard, whether from a Seller Central or Vendor Central account.

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