Case Studies

Household Linens Retailer Achieves Incredible ROAS in Google Shopping

Google switched from free Google Product Search to paid Google Shopping, we saw it as a potentially profitable new shopping channel for our client. However, with no average bid history or engine data, there was no telling which way spend and budgets would move or whether smaller companies would be able to compete with national retailers.

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Restaurant Equipment Supplier Increases ROAS 160% in Google Ads

This company managed their pay-per-click (PPC) advertising campaigns in-house using the Google Ads dashboard, but were unable to achieve a desirable Return On Ad Spend (ROAS). The client had been working with Vertical Rail in a Comparison Shopping Engine (CSE) management program for 2 years, and we were excited to expand their service package to include Search Campaigns.

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Sports Equipment Retailer Increases ROAS 130% On Google Shopping

Monkey Sports came to Vertical Rail because they needed shopping experts that could expand their sales across multiple channels including Google Shopping, Google AdWords and Bing Shopping. They wanted a new strategy to strengthen awareness for their brand and improve seasonal and year-round B2C and B2B sales. We combined their strong brand with a well-thought out advertising strategy on Google Shopping to boost their online sales while focusing on improving return-on-ad-spend.

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Vertical Insights
Video in Search

Amazon Video in Search Guidelines

Amazon Video in Search allows Amazon sellers to connect with consumers using content-rich video in mobile search results on the iOS and Android app. These ads are shown below the fold in the search results for keywords that are relevant to your product. Video in Search offers both Product Detail Page and Custom Landing Page campaigns, and each has specific guidelines and requirements.

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Google Lead Form Extensions

Lead Form Extensions (Beta) Introduced by Google Ads

Google Ads has been making significant changes and feature updates all year. At Vertical Rail we’re happy to welcome the “Lead Form Extensions” to our suite of tools to capture new customers. The new extension format allows advertisers to attach a form directly to a Google Ad, and consumers can fill out the form without ever visiting a new website. Advertisers are allowed to use text and an image to influence consumer interest, and Google has guidelines to ensure transparency and fair business practices, like providing the advertiser’s privacy policy.

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Amazon born to run

What is Amazon’s Born to Run Program?

The Amazon Born to Run Program is a way for vendors to launch new products and build sales velocity quickly. Amazon will generally wait for new products to gain traction before placing a large order, but the program, available to 1P sellers, gets Amazon to purchase a large quantity of your new product right off the bat. 

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