Case Studies

Restaurant Equipment Company Increases ROAS 160% in Google Ads

This company managed their pay-per-click (PPC) advertising campaigns in-house using the Google Ads dashboard, but were unable to achieve a desirable Return On Ad Spend (ROAS). The client had been working with Vertical Rail in a Comparison Shopping Engine (CSE) management program for 2 years, and we were excited to expand their service package to include Search Campaigns.

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