Case Studies

Household Linens Retailer Achieves Incredible ROAS in Google Shopping

Google switched from free Google Product Search to paid Google Shopping, we saw it as a potentially profitable new shopping channel for our client. However, with no average bid history or engine data, there was no telling which way spend and budgets would move or whether smaller companies would be able to compete with national retailers.

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Sports Equipment Retailer Increases ROAS 130% On Google Shopping

Monkey Sports came to Vertical Rail because they needed shopping experts that could expand their sales across multiple channels including Google Shopping, Google AdWords and Bing Shopping. They wanted a new strategy to strengthen awareness for their brand and improve seasonal and year-round B2C and B2B sales. We combined their strong brand with a well-thought out advertising strategy on Google Shopping to boost their online sales while focusing on improving return-on-ad-spend.

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Restaurant Equipment Supplier Increases Revenue in Google Shopping By 87%

This company experienced large growth as a merchant in Google Product Search. But then, Google switched from free Google Product Search to paid Google Shopping. The highly competitive commercial kitchen industry was scrambling to cope with the onset of the new paid model of Google Shopping. We had to act fast and efficiently to stay ahead of the curve when establishing our client’s market share.

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Sporting Goods Manufacturer Increases Revenue by 200% in Google Shopping

The company saw Google Shopping as a potentially profitable shopping channel, but didn’t want their participation to detract from their franchise or retail sales. They came to us in need of Google Ads experts to support their in-house marketing efforts. They needed a new strategy to strengthen brand awareness and improve Return on Investment.

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Vertical Insights
Amazon Video in Search Ads

Amazon Video in Search Ads

Amazon Video in Search is currently in beta testing, allowing Amazon sellers to connect with consumers using content-rich video in mobile search results. Video in Search is currently a premium ad experience requiring a minimum budget of $35,000, and is available only in the mobile shopping app.

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Smart Shopping Campaign

What is Google Smart Shopping?

Smart Shopping Campaigns are a great addition to Google’s product offering but it doesn’t replace the traditional Shopping Campaign in all cases. Smart Shopping Campaigns give advertisers and marketers alike  little to no control, as the campaigns are completely automated.

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How to Create a Local Services Ad

Because Google offers the Google Guarantee to businesses that use Local Services, it requires an application for the program and various checks. There are several steps a business must take to sign up as a service provider,

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