I Want to Differentiate My Brand
Brand differentiation lies within the ability to clearly define your brand identity and then communicate who you are and what you do to consumers. Through this identity, brands develop their competitive advantage Only then can you effectively demonstrate to your customers how your product or service is unlike anything else on the market.
Videos communicate your brand’s value and product benefits while increasing engagement. Studies show that four times as many people prefer to watch a video rather than reading about a product.
Video evokes feelings of trust and builds confidence by showing your consumers the product or behind-the-scenes views of the company.
Your brand’s website is a primary point of contact. If it’s not the initial contact with your brand, its not far behind on the path. Everything from your social media to digital marketing ads directs your consumers to your website.
A mobile-responsive, user-friendly site creates a positive impression for the consumer. You can differentiate your brand with quality landing pages that not only lead people to convert, but also answers questions and provides relevant information.
Advertising creative can take a variety of forms. Depending upon which devices and platforms your audience uses, certain types of content will be more helpful for achieving your goal.
Creative content, such as logo, color scheme, and ad design, should complement your messaging and marketing strategy. By taking into account your target market, your brand’s values and philosophy, you can develop a brand personality unique from competitors.
One of the first places brands start to build their relationship with consumers is on social media.
Maintaining a consistent, unified presence gives all users the same expectations. With regular conversational postings, consumers can start to develop a relationship or affinity towards the brand.
Differentiating a brand through social marketing involves more than just posts. Rather than solely promotional posts, create a conversation with your consumers using relevant content. Create a voice and style that your brand can maintain through all social posts and content.
Identifying your target market is the basis for your marketing strategy. Knowing your audience is necessary to decide where and how you will present your brand and marketing messages. Once you have an audience defined, messages should be tailored it.
There are multiple areas of content to be enriched including on-page text, video, and images. All of these pieces work together to create your brand identity. High-quality images and relevant, useful content reflects the prestige and value of your brand and its offerings to consumers.