Only too often, marketers and advertisers are used interchangeably. While the two career paths may share some similarities, they are not the same. So, what exactly is the difference? A well-known example of an advertiser is Don Draper of TV’s Mad Men, the dapper creative director of Sterling Cooper. Don
Last week we activated a Google display campaign for a client, and within a few days our client received an email from a user who had gotten annoyed with the ads. The user complained that the ads interrupted the solitaire game on his phone. The user then said that if
Ad load has become a hot topic with regards to Facebook. News feeds on the flagship platform are running out of ad space. Now, the advertisements are spreading to Instagram feeds, Audience Network, and Facebook Messenger – a mobile messaging application. There have been previous experiments with Messenger ads. The
After years of holding out, Amazon is now participating in Google Product Listing Ads (PLAs). This is the first time ever that the world’s largest online retailer has joined in the pay-to-play format under Google Shopping. Likely due to competition between the two, the shopping giant refused to participate in Google
Agency Acknowledged for Specializations in AdWords Search, Mobile, Display, and Shopping Aptos, CA – Vertical Rail has been awarded with the Google Premier Partner Badge, a new distinction Google awards to AdWords partners that demonstrate high performing client results. The Premier Partner status is awarded to marketing agencies who have
Pokemon Go has become an overnight sensation. In fact, it’s well on its way to becoming the most successful mobile app of all time. Launched on July 6th, the app took 13 hours to hit number 1 on the US iPhone charts. Only four days after US launch, it reached
A product video should be built with a purpose in mind, and it should communicate something that text and imagery alone cannot. For ecommerce companies, product videos have become increasingly important, with 73% of online shoppers saying they’re more likely to make a purchase after watching a video. While text
At Google Performance Summit on Monday, Google announced significant changes expected to hit AdWords over the course of 2016. Of all the major announcements, these are the 4 changes to AdWords most likely to affect advertisers: Text ads will be expanded, allowing for increased character counts across all devices. As
Google just announced their introduction of shopping ads into image search. This means that now ads for related products will appear as customers search Google Images, so they can click through to buy them. (Note: This is currently a mobile only feature.) Shopping ads are automatically eligible to show in
Google just launched the Gboard keyboard app for download in the Apple Store. This is an interesting play by Google, since this app is not available for Android devices yet. However, it’s quite the power move. Gone are the days when you have to close your messages, open your browser,
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