Smart Shopping Campaigns are a great addition to Google’s product offering but it doesn’t replace the traditional Shopping Campaign in all cases. Smart Shopping Campaigns give advertisers and marketers alike little to no control, as the campaigns are completely automated.
The new Google Ads brings together its advertising products across all of its networks under the Google Marketing Platform, a unified marketing and analytics platform.
Sellers and vendors take note that September 21 is the 2018 holiday deadline to submit Lightning Deals for Black Friday and Cyber Monday in Amazon.
Vertical Rail and Google are hosting a free digital marketing seminar on February 15, 2018 in Santa Cruz to teach businesses about advertising in Google AdWords. The event will feature three presentations about leveraging the Google AdWords advertising platform. After the presentations, Vertical Rail will host a one-hour round-table Q&A session where guests can pose questions to certified AdWords experts.
Google has announced it will no longer show review extensions with text ads as of January 2018.
Vertical Rail has been awarded with the Mobile Sites certification from Google. This certification demonstrates proficient knowledge in creating, managing, and optimizing mobile websites. “We’ve been building mobile-responsive websites for some time,” said George Gabrelian, lead web developer at Vertical Rail. “As the web has evolved, speed and performance have
We discovered Klaviyo because they have technology that helps ecommerce brands manage more sophisticated email marketing programs. What began as a two-person team has grown into a company of more than 50 people specializing in email marketing for ecommerce stores. Founded in 2012 in Massachusetts, Klaviyo works with thousands of
Chewy.com, the online store for pet owners, was recently acquired by PetSmart for $3.35 billion – the largest ecommerce deal in history. Photo credit: reader of the pack via Foter.com / CC BY-ND Ecommerce pet stores have been increasingly siphoning off sales from brick and mortars – especially with the
“Siri – find a GE Authorized appliance repair person in Santa Monica or West Los Angeles, that works on Saturday and has four or five-star rating on Yelp, Houzz or Angie’s List… and tell me where the nearest In and Out Burger is to my current location.” For people over
We worked with Trainers Warehouse to create a series of videos to highlight how Thumballs can facilitate intimate discussion.
Engineering profit for ecommerce brands in the age of Amazon.
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