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Vertical Rail Earns Exclusive Google Premier Partners Badge

Agency Acknowledged for Specializations in AdWords Search, Mobile, Display, and Shopping Aptos, CA – Vertical Rail has been awarded with the Google Premier Partner Badge, a new distinction Google awards to AdWords partners that demonstrate high performing client results. The Premier Partner status is awarded to marketing agencies who have

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The Artisan Group New Website Launch

We are proud to announce the launch of The Artisan Group’s brand new membership-enabled website. The Artisan Group is an organization that specializes in connecting artisans who handcraft high-quality jewelry, home decor, and similar products with celebrity gift opportunities. Group members routinely have their products selected by celebrities at major award

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Astron Solutions New Website Launch

We are proud to announce the launch of the new Astron Solutions website. Astron Solutions is an HR company based out of New York who came to us looking to build a mobile friendly, easy-to-update website. Astron offers HR consulting services as well as a web-based software system for talent

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Four Tips for Adding a Human Element to a Product Video

A product video should be built with a purpose in mind, and it should communicate something that text and imagery alone cannot. For ecommerce companies, product videos have become increasingly important, with 73% of online shoppers saying they’re more likely to make a purchase after watching a video. While text

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Upcoming Changes to Google AdWords to Affect Advertisers

At Google Performance Summit on Monday, Google announced significant changes expected to hit AdWords over the course of 2016. Of all the major announcements, these are the 4 changes to AdWords most likely to affect advertisers: Text ads will be expanded, allowing for increased character counts across all devices. As

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General Manager Linda Bateman to Present at IRCE 2016

Vertical Rail’s eCommerce General Manager and Lead Strategist, Linda Bateman, will be presenting a post-conference workshop at this year’s Internet Retailer Conference + Exhibition. IRCE 2016 is being held at McCormick Place West in Chicago, IL. Linda’s presentation, “Google Shopping Campaigns – How Segmentation Boosts Return on Ad Spend”, will

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Google Introduces Shopping Ads on Image Search

Google just announced their introduction of shopping ads into image search. This means that now ads for related products will appear as customers search Google Images, so they can click through to buy them. (Note: This is currently a mobile only feature.) Shopping ads are automatically eligible to show in

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Google Revolutionizes Mobile Search with Gboard for iOS

Google just launched the Gboard keyboard app for download in the Apple Store. This is an interesting play by Google, since this app is not available for Android devices yet. However, it’s quite the power move. Gone are the days when you have to close your messages, open your browser,

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How Machine Learning is Changing the Future of SEO

Andrey Lipattsev, Google’s Search Quality Senior Strategist, recently confirmed the top 3 search ranking factors: links, content, and RankBrain. Greg Corrado, Google’s Senior Research Scientist, has also confirmed that RankBrain is now the 3rd most important signal in matching results to a search query. The idea of links and content

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