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Marketing vs. Advertising: What’s The Difference?

Only too often, marketers and advertisers are used interchangeably. While the two career paths may share some similarities, they are not the same. So, what exactly is the difference? A well-known example of an advertiser is Don Draper of TV’s Mad Men, the dapper creative director of Sterling Cooper. Don

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Facebook Tests Ads Within Messenger App Home Screen

Ad load has become a hot topic with regards to Facebook. News feeds on the flagship platform are running out of ad space. Now, the advertisements are spreading to Instagram feeds, Audience Network, and Facebook Messenger – a mobile messaging application. There have been previous experiments with Messenger ads. The

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Amazon Joins in Google Product Listing Ads

After years of holding out, Amazon is now participating in Google Product Listing Ads (PLAs). This is the first time ever that the world’s largest online retailer has joined in the pay-to-play format under Google Shopping. Likely due to competition between the two, the shopping giant refused to participate in Google

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Vertical Rail Earns Exclusive Google Premier Partners Badge

Agency Acknowledged for Specializations in AdWords Search, Mobile, Display, and Shopping Aptos, CA – Vertical Rail has been awarded with the Google Premier Partner Badge, a new distinction Google awards to AdWords partners that demonstrate high performing client results. The Premier Partner status is awarded to marketing agencies who have

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Four Tips for Adding a Human Element to a Product Video

A product video should be built with a purpose in mind, and it should communicate something that text and imagery alone cannot. For ecommerce companies, product videos have become increasingly important, with 73% of online shoppers saying they’re more likely to make a purchase after watching a video. While text

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Upcoming Changes to Google AdWords to Affect Advertisers

At Google Performance Summit on Monday, Google announced significant changes expected to hit AdWords over the course of 2016. Of all the major announcements, these are the 4 changes to AdWords most likely to affect advertisers: Text ads will be expanded, allowing for increased character counts across all devices. As

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Google Introduces Shopping Ads on Image Search

Google just announced their introduction of shopping ads into image search. This means that now ads for related products will appear as customers search Google Images, so they can click through to buy them. (Note: This is currently a mobile only feature.) Shopping ads are automatically eligible to show in

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Google Revolutionizes Mobile Search with Gboard for iOS

Google just launched the Gboard keyboard app for download in the Apple Store. This is an interesting play by Google, since this app is not available for Android devices yet. However, it’s quite the power move. Gone are the days when you have to close your messages, open your browser,

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