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SortPrice and the Facebook Wishlist

Sounds like the title to a children’s book.  The potential ramifications certainly point to thousands of Facebook users suddenly giddy with child-like excitement upon receiving notification that the special item they have had on their wishlist is now available at the price they are willing to pay. And it is a simple Facebook Application.  So right there in my toolbar, I now see every application that can get me through any day: Farmville, Mafia Wars, Bejeweled Blitz, Foodfight and now… Wishlist.

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Comparison Shopping Engine Holiday Rate Changes

For e-commerce stores, that simply means being aware of the annual tradition of comparison shopping engines hiking up their costs per click. In an effort to capture a bit of their own holiday glee, CSE’s like Pricegrabber, NexTag and Shopzilla raise their rates by as much as 25%. How does that work?

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It’s November… Do you Know Where Your Products Are?

The holiday shopping season is already underway.  Long gone is the time that  holiday shopping kicked off the day after Thanksgiving.  Retail shelves are already full of holiday offerings.  What is amazing is that shopping carts are already full of holiday products.

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Unusual E-Commerce Product of the Day

When a person, such as I, researches comparison shopping engines like Google Product Search as much as I do, one is bound to come upon those special products that makes you scratch your head in consumer wonderment. Over the next few months, I will bring you prime examples of just those types of products.  Please… (and I really mean this) subscribe to our Side Tracked section here and offer up your findings as well so we can all share in a moment of hmmm.

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Just Create a Data Feed… Yeah Right.

Product data feed optimization is simple.  All you have to do is figure out if you can generate a feed from within your e-commerce platform that will perfectly map your product’s attributes to accepted and required attribute fields of each comparison shopping engine.  If that can’t be done, you need to find a way to gather the required information and set up a feed on your own.

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Social Networks & Social Media Marketing: The Chicken or the Egg?

I find it curious that there are many “experts” of social media marketing and social networking that never seem to make the connection between the two.  It makes me wonder if I am missing something. I have read posts by the very knowledgeable Chris Brogan who have likened the development of your social network to a secret fight club (see post at http://www.chrisbrogan.com/the-secret-fight-club/) and pointed out a successful network is one made of real people, with real connections.

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Pay Per Click Fraud Leaves Internet Marketers Looking for Better Solutions

In the New York Times this week, Susanna Hamner relayed some great information to readers about the true effects of click fraud, related to pay per click advertising. In her article, Hamner focuses on the automotive retailer industry and points to a substantial number of advertising pay per clicks that originate in locations where these retailers are not doing business, such as Bulgaria and Indonesia.

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New Rules of Engagement

Marketing Insights from the High Seas It’s October, 2008, I am officially on vacation. Ten exclusive nights on a cruise ship bound for the Mexican Riviera with nothing much to do other than catch the warm Pacific Ocean breezes, swim, eat, read, relax… and …somehow figure out a way to

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