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Vertical Rail Earns Mobile Sites Certification from Google

Vertical Rail has been awarded with the Mobile Sites certification from Google. This certification demonstrates proficient knowledge in creating, managing, and optimizing mobile websites. “We’ve been building mobile-responsive websites for some time,” said George Gabrelian, lead web developer at Vertical Rail. “As the web has evolved, speed and performance have

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Q&A With Klaviyo Email Marketing

We discovered Klaviyo because they have technology that helps ecommerce brands manage more sophisticated email marketing programs. What began as a two-person team has grown into a company of more than 50 people specializing in email marketing for ecommerce stores. Founded in 2012 in Massachusetts, Klaviyo works with thousands of

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New Website Launch for Alaska MultiMed

We are proud to announce the new website launch for Alaska MultiMed, a training provider that offers courses that teach hands-on medical skills for rescue and safety teams in Alaska. Their courses cover a wide array of medical care topics including basic first aid for the workplace, wilderness first aid,

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PetSmart Buys Chewy.com For $3.35 Billion

Chewy.com, the online store for pet owners, was recently acquired by PetSmart for $3.35 billion – the largest ecommerce deal in history. Photo credit: reader of the pack via Foter.com / CC BY-ND Ecommerce pet stores have been increasingly siphoning off sales from brick and mortars – especially with the

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Marketing vs. Advertising: What’s The Difference?

Only too often, marketers and advertisers are used interchangeably. While the two career paths may share some similarities, they are not the same. So, what exactly is the difference? A well-known example of an advertiser is Don Draper of TV’s Mad Men, the dapper creative director of Sterling Cooper. Don

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Facebook Tests Ads Within Messenger App Home Screen

Ad load has become a hot topic with regards to Facebook. News feeds on the flagship platform are running out of ad space. Now, the advertisements are spreading to Instagram feeds, Audience Network, and Facebook Messenger – a mobile messaging application. There have been previous experiments with Messenger ads. The

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Amazon Joins in Google Product Listing Ads

After years of holding out, Amazon is now participating in Google Product Listing Ads (PLAs). This is the first time ever that the world’s largest online retailer has joined in the pay-to-play format under Google Shopping. Likely due to competition between the two, the shopping giant refused to participate in Google

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