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The latest evolution of marketing in the digital world

Google AdWords Seminar for Santa Cruz Business Owners

Vertical Rail and Google are hosting a free digital marketing seminar on February 15, 2018 in Santa Cruz to teach businesses about advertising in Google AdWords. The event will feature three presentations about leveraging the Google AdWords advertising platform. After the presentations, Vertical Rail will host a one-hour round-table Q&A session where guests can pose questions to certified AdWords experts.

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Vertical Rail Earns Mobile Sites Certification from Google

Vertical Rail has been awarded with the Mobile Sites certification from Google. This certification demonstrates proficient knowledge in creating, managing, and optimizing mobile websites. “We’ve been building mobile-responsive websites for some time,” said George Gabrelian, lead web developer at Vertical Rail. “As the web has evolved, speed and performance have

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Q&A With Klaviyo Email Marketing

We discovered Klaviyo because they have technology that helps ecommerce brands manage more sophisticated email marketing programs. What began as a two-person team has grown into a company of more than 50 people specializing in email marketing for ecommerce stores. Founded in 2012 in Massachusetts, Klaviyo works with thousands of

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PetSmart Buys Chewy.com For $3.35 Billion

Chewy.com, the online store for pet owners, was recently acquired by PetSmart for $3.35 billion – the largest ecommerce deal in history. Photo credit: reader of the pack via Foter.com / CC BY-ND Ecommerce pet stores have been increasingly siphoning off sales from brick and mortars – especially with the

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Marketing vs. Advertising: What’s The Difference?

Only too often, marketers and advertisers are used interchangeably. While the two career paths may share some similarities, they are not the same. So, what exactly is the difference? A well-known example of an advertiser is Don Draper of TV’s Mad Men, the dapper creative director of Sterling Cooper. Don

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