Amazon Video in Search allows Amazon sellers to connect with consumers using content-rich video in mobile search results on the iOS and Android app. These ads are shown below the fold in the search results for keywords that are relevant to your product. Video in Search offers both Product Detail Page and Custom Landing Page campaigns, and each has specific guidelines and requirements.
Amazon Video in Search is currently in beta testing, allowing Amazon sellers to connect with consumers using content-rich video in mobile search results. Video in Search is currently a premium ad experience requiring a minimum budget of $35,000, and is available only in the mobile shopping app.
Amazon has changed “Reviews” to “Ratings” at the top of product pages, now allowing shoppers to leave Amazon star ratings without a written review.
Sellers who are FBA and who have excess inventory in Amazon warehouses can help get those products out the door using the Amazon Outlet program. Featuring your excess inventory in Outlet can optimize inventory levels, reduce storage fees, and boost your sales.
Sellers with Fulfillment By Amazon (FBA) can now begin scheduling Prime Exclusive Discounts for the upcoming Black Friday and Cyber Monday holidays, two of the biggest shopping days of the year.
Social media continues to drive online purchases. Amazon and Snapchat are a test partnership aimed at younger shoppers wanting speed and efficiency using Visual Search.