Amazon Targeted Ads

Amazon Launches Sponsored Product Targeting

Advertisers now have better access to Amazon customers via Sponsored Product Targeting, which is available to both Sellers and Vendors. Similar to Product Display Ads – available only to Vendors – you can target customers by product, using specific ASINs or categories that can be filtered by price, brand, or rating.

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Smart Shopping Campaign

Google Ads Smart Shopping Campaigns Explained

Smart Shopping Campaigns are a great addition to Google’s product offering but it doesn’t replace the traditional Shopping Campaign in all cases. Smart Shopping Campaigns give advertisers and marketers alike  little to no control, as the campaigns are completely automated.

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Google Adwords

Google AdWords is Now Google Ads

The new Google Ads brings together its advertising products across all of its networks under the Google Marketing Platform, a unified marketing and analytics platform.

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coastal manufacturing website

Coastal Manufacturing Website Launched

We designed and built a custom WordPress website designed to showcase their equipment in both a desktop and mobile environment. The site design placed a strong emphasis on their two specialties while also showcasing the entire line of equipment.

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The latest evolution of marketing in the digital world

Google AdWords Seminar for Santa Cruz Business Owners

Vertical Rail and Google are hosting a free digital marketing seminar on February 15, 2018 in Santa Cruz to teach businesses about advertising in Google AdWords. The event will feature three presentations about leveraging the Google AdWords advertising platform. After the presentations, Vertical Rail will host a one-hour round-table Q&A session where guests can pose questions to certified AdWords experts.

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