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Amazon

Vertical Rail Collaborates with Pacvue to Offer Amazon Advertising Automation

FOR IMMEDIATE RELEASE Amazon Advertising in the Age of Acceleration July 24, 2019 — Aptos, CA Vertical Rail is excited to announce the integration of Pacvue’s industry-leading eCommerce SaaS platform with Vertical Rail’s suite of services. Pacvue’s best-in-class SaaS solution for Amazon ad campaign management coupled with Vertical Rail’s proven

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Amazon

Amazon Prime Day Revealed

Amazon has announced the dates for Prime Day 2019, which will begin Monday, July 15, and run through Tuesday, July 16. With 48 hours of Amazon deals, this is the longest Prime Day in the day’s history – and it will likely be the biggest.

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Tips for Growing Your Amazon FBA Business

Fulfillment By Amazon (FBA) is an option that takes some of the pressure off of Amazon sellers. FBA sellers store inventory in Amazon fulfillment centers, and when a purchase is made, Amazon employees package and ship the product. Some businesses use this as their entire business model and others’ as simply another sales outlet for their products. If you are on the road to making FBA your primary business model, here are some valuable tips for growing your FBA business.

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10 Selling Tips All Amazon Sellers Need to Know

Amazon is a highly competitive marketplace where seller success can be hard to come by, and there are a number of aspects that work together to create a successful venture in Amazon. Here are 10 selling tips all Amazon sellers need to know – whether just starting out or already established.

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Viva Naturals - A+ Content

Top Amazon EBC & A+ Content Pages

In the Amazon Marketplace, it’s crucial to differentiate yourself from other vendors and sellers. Features like Enhanced Brand Content (EBC) and A+ Content offer sellers and vendors, respectively, the opportunity to stand out from competitors with rich media like videos and interactive content.By utilizing EBC or A+ Content, you can showcase additional product details, share company history, and include visual content in order to improve trust and conversion rates.

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Bing Ads Renamed to Microsoft Advertising Amid Release of New Ad Options

In addition to search ads, Microsoft Advertising allows advertisers to reach consumers with display and video ads across the Microsoft Audience Network. The Microsoft Audience Network can show ads on apps and websites across mobile, tablet and desktop devices. The network makes use of audience intent and artificial intelligence to help marketers reach valuable audiences.

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Amazon Targeted Ads

Amazon Launches Sponsored Product Targeting

Advertisers now have better access to Amazon customers via Sponsored Product Targeting, which is available to both Sellers and Vendors. Similar to Product Display Ads – available only to Vendors – you can target customers by product, using specific ASINs or categories that can be filtered by price, brand, or rating.

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