Amazon Prime Day Revealed

Amazon has announced the dates for Prime Day 2019, which will begin Monday, July 15, and run through Tuesday, July 16. With 48 hours of Amazon deals, this is the longest Prime Day in the day’s history – and it will likely be the biggest.

Read More

10 Selling Tips All Amazon Sellers Need to Know

Amazon is a highly competitive marketplace where seller success can be hard to come by, and there are a number of aspects that work together to create a successful venture in Amazon. Here are 10 selling tips all Amazon sellers need to know – whether just starting out or already established.

Read More
Viva Naturals - A+ Content

Top Amazon EBC & A+ Content Pages

In the Amazon Marketplace, it’s crucial to differentiate yourself from other vendors and sellers. Features like Enhanced Brand Content (EBC) and A+ Content offer sellers and vendors, respectively, the opportunity to stand out from competitors with rich media like videos and interactive content.By utilizing EBC or A+ Content, you can showcase additional product details, share company history, and include visual content in order to improve trust and conversion rates.

Read More

Bing Ads Renamed to Microsoft Advertising Amid Release of New Ad Options

In addition to search ads, Microsoft Advertising allows advertisers to reach consumers with display and video ads across the Microsoft Audience Network. The Microsoft Audience Network can show ads on apps and websites across mobile, tablet and desktop devices. The network makes use of audience intent and artificial intelligence to help marketers reach valuable audiences.

Read More
Amazon Targeted Ads

Amazon Launches Sponsored Product Targeting

Advertisers now have better access to Amazon customers via Sponsored Product Targeting, which is available to both Sellers and Vendors. Similar to Product Display Ads – available only to Vendors – you can target customers by product, using specific ASINs or categories that can be filtered by price, brand, or rating.

Read More
Smart Shopping Campaign

What is Google Smart Shopping?

Smart Shopping Campaigns are a great addition to Google’s product offering but it doesn’t replace the traditional Shopping Campaign in all cases. Smart Shopping Campaigns give advertisers and marketers alike  little to no control, as the campaigns are completely automated.

Read More


Newsletter Sign-up

Knowledge Base Articles