Advertising your business on search engines will get your website in front of people when they’re searching for your product or service. With 5 billion searches every month, Bing Ads has huge potential to reach your target audience. This advertising platform shows ads on the Bing Network, including Bing.com, Yahoo.com and Aol.com.
As Accredited SEM professionals, we understand the ins and outs of Bing Ads and use this knowledge to create targeted PPC campaigns. And if you currently have successful campaigns with another service like Google Adwords, we can import them into Bing Ads, saving time and achieving quick return.
Increase Conversion Rates
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Types of Bing Account Ads
Product Ads let customers search and shop directly for your products. Product Ads make your retail ads pop. This ad showcases your products in a larger format with images, text, pricing and your company name.
Text ads are the fastest way of getting your site to the top page of search results. This type of ad can appear across the Bing Network and partner sites, through Windows 10, Cortana and Office, plus across third-party platforms and partnerships. Text ads appear with labels that identify them as advertisements so that viewers understand that the links are paid promotions.
Consumers use their smart phones to research, shop and buy in real time and when they’re on the move. Reach customers wherever they are in the moment by targeting users on their mobile devices like smart phones and tablets.
Retargeting allows you to advertise to users who have previously visited your website. When people leave your website without buying anything, for example, remarketing helps you reconnect with them by showing relevant ads.
Create a seamless user experience by delivering native ads across other websites. Native ads show on relevant MSN websites based on various intent signals including user interests from previous searches, intent signals and user actions like searching for particular products. By using targeting, keywords, demographics, and remarketing options, you can reach more of your target audience.
We Help Solve Common Bing Ads Problems
To get the most from Bing Shopping Ads, your campaigns need to be properly segmented. It is important to understand the best approach for your specific products. A Bing Shopping campaign can be segmented in various ways – including by device type, location, demographics and more – to maximize performance.
Low Quality Score
Bing Quality Score measures – on a 1 to 10 scale – how relevant your ads are to the keywords you’re bidding on, to the users who see them, and to your landing pages. If everything is deemed relevant across the board by Bing, you get more clicks, and that leads to higher Quality Scores. Sellers often have difficulty determining why they have a low QS and how to improve it.
Low Conversion Rates
The goal of any paid search strategy is to create conversions. If your Bing Ads campaigns have low conversion rates, they’re not effective and you’re wasting money. Conversion rate optimization enables you to maximize your PPC spend.
We perform vital competitive analysis using detailed data provided by Bing that is sometimes overlooked or misinterpreted by sellers. Data includes engagement, landing page relevance, assisted conversions and more, all of which must be analyzed regularly to see what’s working and where opportunities are being missed.
If your ad isn’t performing like you want it to, it could be your use of keywords. Sellers often don’t take the appropriate time to perform keyword research to determine what users are actually searching for. Another issue sellers run into is ad groups and what match types and keywords to use in each.
Bing Ads has a list of requirements for advertising that users must adhere to. If an ad contains a policy violation, it will be disapproved and not available to show until the violation is fixed. When a product is disapproved in Bing Ads, sellers often struggle to determine what the problem is and how to fix the issue.