Vertical Rail is focused on increasing profit for our clients. Amazon’s algorithm tends to give higher rankings and rewards the Buy Box for listings that are most likely to be purchased. This means potential for higher conversion rates which tend to drive up sales rankings.
We approach Amazon product optimization (Amazon SEO) with this in mind, sculpting product content to appeal to the consumer and increase conversion rates, while targeting relevant keywords with high buyer intent.
This approach ultimately increases reach and sales for Amazon sellers, merchants, brands, and manufacturers that we help.