Amazon Product Optimization

Unlock Amazon’s Organic Search Potential

Vertical Rail is focused on increasing profit for our clients. Amazon’s algorithm tends to give higher rankings and rewards the Buy Box for listings that are most likely to be purchased. This means potential for higher conversion rates which tend to drive up sales rankings.

We approach Amazon product optimization (Amazon SEO) with this in mind, sculpting product content to appeal to the consumer and increase conversion rates, while targeting relevant keywords with high buyer intent.

This approach ultimately increases reach and sales for Amazon sellers, merchants, brands, and manufacturers that we help.

  • Increase Visibility
  • Increase Sales Rank
  • Increase Conversion Rates
  • Lower ACoS
  • Lower TACoS

Features of Our Amazon Product Optimization

We help Amazon Sellers (Wholesale, FBA & Seller Fulfilled) become more competitive within the marketplace by applying advanced content, product and brand optimization strategy.

Our approach includes:

  • A team of Amazon product search optimization experts.
  • Keyword research to identify phrases that are relevant to your products, and refining copy, imagery, and structured data.
  • Basic competitive analysis within your product’s categories.
  • Improving conversion rates using A+ Content or Enhanced Brand Content.
  • Implementing a strategy to optimize conversion rates by improving product details, image quality, and reviews.
  • Making sure products are properly categorized.
  • Assisting with performance notifications - like order defect rates, late shipment rates.
  • Forward-thinking and vision to create a flexible strategy that will evolve at the pace of business.

Vertical Insights
Amazon Video in Search Ads

Amazon Video in Search Ads

Amazon Video in Search is currently in beta testing, allowing Amazon sellers to connect with consumers using content-rich video in mobile search results. Video in Search is currently a premium ad experience requiring a minimum budget of $35,000, and is available only in the mobile shopping app.

Read More »