BOOST YOUR AMAZON SALES WITH AMAZON MARKETING SERVICES
For Vendors selling products on Amazon, Amazon Marketing Services (AMS) is a powerful tool to improve sales and visibility across the platform. We use AMS to help Vendors, manufacturers and brands to advertise with increased ad options not available to all sellers. The Vertical Rail team helps Vendors large, medium, and small compete in Amazon with complete management of ad programs.
We’ll take care of every aspect of your AMS program, including developing a custom strategy, structuring your account, setting up campaigns, creating ads, and managing the account on a daily basis. With a mix of sponsored product ads, headline search ads, and product display ads, we’ll tailor your ad program to meet your goals.
Improve Overall Performance
Decrease Wasteful Spend
Find New Opportunities
You know where you want to go...
We will work to get you there
Ads Available in Amazon Marketing Services
Sponsored Products show on Amazon search results pages and are triggered by a user’s search term. When managed correctly, these ads can be effective for increasing sales – especially if you are frequently winning the Buy Box. There are two types of Amazon Sponsored Product campaigns: automatic and manual. Automatic campaigns are triggered based off of information in your product data, while manual campaigns are triggered by keywords that the seller picks and bids on individually. With expert management, manual campaigns can be exceptionally efficient, earning ROI while minimizing wasted ad spend.
Headline Search Ads
Headline Search Ads offer sellers the top of the Amazon Search Results Page, which is an excellent space to capture consumers’ attention. These keyword-targeted CPC ads allow brands to promote 3 or more products and drive traffic to a store page or a manually built campaign page listing specified products. To take full advantage of Amazon Headline Search Ads, it is vital to work with experts that have an extensive understanding and a refined strategy in keyword targeted advertising.
Product Display Ads
Amazon Product Display Ads are cost-per-click (CPC) targeted display ads that drive traffic to a selected product’s detail page. These ads take advantage of product or interest targeting to deliver relevant ads to shoppers with specific interests or who are actively viewing specific products. Amazon Product Display Ads appear on the product detail page, on the right of search results, at the bottom of search results, on the customer reviews page, on the read all reviews page, at the top of the offer listing page and in Amazon-generated marketing emails such as follow ups and recommendations.
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We Help Amazon Vendors Solve Common Problems in AMS
We optimize campaigns on an ongoing basis, adjusting keyword targeting strategies, refining bids, and finding new opportunities with additional keywords or audiences. We’ll interpret and make sense of your metrics in Amazon Marketing Services, and present a custom report to you on a monthly basis. You’ll know exactly how well your ads are performing, which can enable you to make informed business decisions on how to grow your Amazon sales.
You’ll be assigned a dedicated Account Manager with extensive expertise in the Amazon marketplace. Over the past 15 years, Vertical Rail has worked with ecommerce companies across a wide range of industries and verticals.
Amazon has strict ad quality guidelines that Vendors must follow, including rules for video advertising, text content, headlines, advertising background colors and links. Sellers often aren’t aware of all of the rules and struggle to create advertising that is within Amazon’s policy. We’ll keep track of how your ads comply with the guideline while focusing on keeping your campaigns up and performing.
High Advertising Cost of Sales (ACoS)
The goal is to have high sales revenue and the lowest ACoS as possible. Using a variety of techniques to decrease Amazon ACoS in conjunction with each other creates the best results. We look at all factors involved, including product data, campaign settings, keyword quality, and bidding to determine the most effective way for your business to lower ACoS.
To get the most from Amazon, your advertising campaigns need to be properly segmented. It is important to understand the best approach for your specific products.The structure of each campaign, from the products advertised to the customers targeted, needs to support your overall strategy. A more granular campaign segmentation structure is often more difficult to manage, but can maximize performance.
We scope out your potential competition, diving into marketplace data and keyword research. It’s important to consider your competition’s pricing, reviews and to look at how top sellers structure their campaigns and ads in comparison. All of this detailed data must be analyzed on a regular basis to see where opportunities are being missed and where you can improve.
Improper Budget Allocation
Creating a budget for your campaigns can be complicated and depends on a multitude of variables, including whether you’re established or releasing a new product. We consider this and look into how keywords are performing to determine where your budget is best suited.
We’re adept at knowing what metrics to track and at what frequency. We check in on your AMS on a regular basis, making sure your ads are performing, generating visibility and sales. We’ll report to you regularly about your campaigns, offering insight into how our strategies shift over time.
Although Amazon claims that it prevents self-competition, overlapping campaigns can at times compete with each other, unnecessarily driving up your costs. This keyword cannibalization between campaigns can have a huge impact on your success. We analyze various metrics to determine the best remedy for your situation.
Amazon allows you to add broad, phrase, exact or negative match keywords, and the match type you use will have impact on your product ads. A seller needs a solid understanding of match types and which are best for their products. There are pros and cons to each match type, and we use specific data to determine which type is most advantageous to you.
Poor Visibility & Ad Placement
The key to conversions is to get your product seen by potential buyers. We can improve Amazon visibility through campaign organization and keyword research. We analyze data on Amazon ads and use competitive analysis to determine effective ad placement to boost your ad’s visibility with the right audience, which leads to higher conversion rates.