Increase Sales and Decrease ACoS
With approximately 300 million active registered users, Amazon is an ideal place for sellers to advertise their goods. When you sell products in the marketplace, you use either Amazon Seller Central – as a third-party seller that offers products through your own store – or Amazon Vendor Central – an invitation-only area for distributors that sell to Amazon, who then sells the product.
Whether you’re a seller advertising in your dashboard or a vendor utilizing Amazon Advertising, the goal is to show your products to buyers who are searching for them using the various campaign types available to each.
As experts managing Amazon stores for clients, we deal with the various features leveraging accounts to create the most effective advertising possible. Understanding which campaign type will be best for your store, determining the right bidding strategies for minimizing your ACoS, optimizing your product and by using researched keywords and marketplace data to increase conversions. In addition, we analyze your campaign structure and make adjustments as needed, leading to decreased ACoS and higher revenue. Our custom strategies allow us to capture and engage those searching for your product.
SPONSORED PRODUCTS (SELLER CENTRAL & AMS)
Sponsored Products show on Amazon search results pages and are triggered by a user’s search term. When managed correctly, these ads can be effective for increasing sales – especially if you are frequently winning the Buy Box. There are two types of Amazon Sponsored Product campaigns: automatic and manual. With automatic campaigns, you tell Amazon which products to advertise, while Amazon determines relevant keywords based on your product’s content. Manual campaigns are triggered by keywords that the seller picks and bids on individually.
SPONSORED BRANDS (SELLER CENTRAL & AMS)
Sponsored Brands (formerly Headline Search Ads) offer sellers the top of the Amazon Search Results Page, which is an excellent space to capture consumers’ attention. These keyword targeted CPC ads allow brands to promote 3 or more products and drive traffic to a brand page or to a custom landing page at Amazon. To take full advantage of Amazon Sponsored Brands, it is vital that you have a clear understanding of keyword targeted advertising.
PRODUCT DISPLAY ADS (AMS ONLY)
Amazon Product Display Ads are cost-per-click (CPC) targeted display ads that drive traffic to a selected product’s detail page. These ads take advantage of product or interest targeting to deliver relevant ads to shoppers with specific interests or who are actively viewing specific products. Amazon Product Display Ads appear on the product detail page, on the right of search results, at the bottom of search results, on the customer reviews page, on the read all reviews page, at the top of the offer listing page and in Amazon-generated marketing emails such as follow ups and recommendations.