When approximately 60% of consumers start on Amazon and 90% use Amazon for comparison shopping, it’s clear that the marketplace is a must for product sellers.
Resellers face tough challenges in Amazon. There’s no limit to how many sellers can offer a product. The pricing, reviews, varying content, fake products, fake resellers – it’s hard for a buyer to know who to trust and hard for a seller to earn that trust. Amazon offers a number of products – like various fulfillment options, Amazon Advertising, and Amazon Stores – that can have a big impact on your credibility and sales. The types of products and Amazon services you require will depend on your business goals.
Amazon is complicated and resellers may be confused by the complexities of account set ups, choosing Seller Central or Vendor Central, inventory management, shipping options, ads, product optimization, and how to use the analytics to determine if you are profitable. But Amazon is still essential for a successful ecommerce business.
Vertical Rail offers the following services specifically for resellers:
At Vertical Rail, we’ve worked with a variety of resellers and products in Amazon, and we will work alongside your team to reach your business goals.
Our digital marketing approach to Amazon for resellers includes:
Whether Amazon is your only selling method or whether it’s part of a larger digital marketing strategy, our decades of combined experience can help lead you to success.
Your success is our success, and the Amazon experts at Vertical Rail want to help you increase your sales. We take a multi-pronged approach to Amazon and the team regularly checks data to make sure there’s continual growth. Adjustments are made as needed to help you become competitive in Amazon’s challenging environment.
We assess your current Amazon marketing strategies to get a baseline of performance.
Identify Blind Spots
Are there aspects of Amazon that have been overlooked?
Identify Growth Opportunity
Growth can happen at any level – from supply chain to labeling.
Visibility & Reach
Identify and serve your products to the right people – targeting the right audience is key.
It all comes down to the bottom line. Amazon can vastly improve sales.
Data is king. Every investment in digital marketing should be fully evaluated for effects. Amazon is no different.