Amazon Video in Search is currently in beta testing, allowing Amazon sellers to connect with consumers using content-rich video in mobile search results. Video in Search is currently a premium ad experience requiring a minimum budget of $35,000, and is available only in the mobile shopping app.
A content-rich shopping experience is a major key to building a successful store in Amazon. Brand Owners have the option to create A+ Content in Seller Central or Vendor Central. This customized content offers the ability to use dynamic content and subheadings – in addition to the standard description. As a Brand Owner, you also don’t want others selling your products with inaccurate information. A+ Content offers you the ability to control the appearance and information about your products on other sellers pages. A+ Content can: