Amazon Video in Search allows Amazon sellers to connect with consumers using content-rich video in mobile search results on the iOS and Android app. These ads are shown below the fold in the search results for keywords that are relevant to your product. Video in Search offers both Product Detail Page and Custom Landing Page campaigns, and each has specific guidelines and requirements.
A content-rich shopping experience is a major key to building a successful store in Amazon. Brand Owners have the option to create A+ Content in Seller Central or Vendor Central. This customized content offers the ability to use dynamic content and subheadings – in addition to the standard description. As a Brand Owner, you also don’t want others selling your products with inaccurate information. A+ Content offers you the ability to control the appearance and information about your products on other sellers pages. A+ Content can: