Amazon Video in Search is currently in beta testing, allowing Amazon sellers to connect with consumers using content-rich video in mobile search results. Video in Search is currently a premium ad experience requiring a minimum budget of $35,000, and is available only in the mobile shopping app.
The Complexities of Amazon
Amazon’s business model puts the customer first and the interests of brands last. The marketplace operates at a loss which puts a strain on a seller’s ability to compete and prosper.
Brands can expect to deal with policy changes, warnings, suspensions, listing removals, maintaining product and brand reputation, understanding ROI and profit, contending with counterfeit products, unruly resellers, calculating costs, lack of Map enforcement, fraud…it’s a jungle out there!
Our consulting services will provide a highly tailored solution specific to your needs and goals.