We Create Higher Profit Opportunities
Whether you’re just getting started or are an experienced seller, the Amazon Marketplace is a complicated and challenging environment. Vertical Rail’s clients generally fall into two camps: Those that are new to Amazon and want to begin selling as quickly and efficiently as possibly, and established brands that need a custom strategic plan to grow their profits.
As expert account managers at both the Seller Central and Vendor Central levels, clients choose us because we know Amazon. Rest assured, we do what needs to be done and we make the entire process easy. Along the way, we will keep you updated with regular communication and reporting so you are always on top of the progress we’re making together.
So go ahead – sit back and let us drive.
What To Expect From Expert Account Management
Our team is knowledgeable in creating opportunities for businesses to make money in Amazon. We help you succeed by using our collective expertise and tailored strategies to promote your business more effectively and make you more profitable. In the complicated world of Amazon, we make your life easier.
- Increase Organic Traffic
- Increase Conversion Rate
- Increase Buy Box Percentage
- Increase Sales
- Decrease CPC
- Decrease ACOS
AMAZON STORE SETUP
If you’re a seller who is new to the Amazon marketplace, you’ll want to take advantage of everything Amazon has to offer and quickly get your store set up properly. From business information and payment details to return policies and your product details, our Amazon consultants can advise you on your Amazon store setup – or we can do it all for you.
PRODUCT LISTING MANAGEMENT
We will add product listings in bulk or individually based on your needs. When adding new products, it’s critical that all product information is added, including product name, brand name, and UPC. Proper categorization is crucial in helping users search and browse for your products. These details about your products and their variations are all entered according to Amazon best practices.
Sponsored Products in Seller Central show on Amazon search results pages and are triggered by a user’s search term. There are two types of Amazon Sponsored Product campaigns: automatic and manual. Automatic campaigns are triggered based on information in your product data, while manual campaigns are triggered by keywords. With expert management from our team, Sponsored Products can build your brand and earn ROI.
Available in Seller Central, Sponsored Brands (formerly Headline Search Ads) show at the top of the Amazon Search Results Page. These CPC ads allow brands to promote multiple products and drive traffic to a store page or a page listing specified products. To take full advantage of Amazon Sponsored Brands, it is vital to work with experts like us who have an extensive understanding of keyword targeted advertising.
BUY BOX STRATEGY
Amazon’s Buy Box – which guarantees greater visibility and improved sales – is available to professional sellers with excellent metrics. Once you meet Amazon’s standards, your chance of winning the Buy Box is influenced by several variables, including fulfillment method, total price, and shipping time. If you’re already Buy Box eligible and simply not winning, we’ll analyze your metrics and determine a plan that will help you earn the win.
For Vendors selling products on Amazon, Amazon Advertising (formerly Amazon Marketing Services) is a powerful tool to improve sales and visibility. We use Advertising to help Vendors, manufacturers and brands to advertise with ad options not available to all sellers. With a mix of Sponsored Products, Sponsored Brands, and Product Display Ads, we’ll tailor your ad program to meet your goals.
STORE & PRODUCT OPTIMIZATION
We sculpt product content to appeal to the needs of the shopper and to the needs of the Amazon search engine. We start by taking your existing product content and refining copy, imagery, and structured data as part of our strategy to increase conversion rates and optimize for relevant search terms. This results in a snowball effect, increasing sales, which increases rankings and Buy Box placement.
ENHANCED BRAND CONTENT
Sellers with products set up with Brand Registry have the option to create visual content that includes additional information on the brand or products. This can include images, text and even a brand story. For brands looking to differentiate themselves from third party sellers, enhanced brand content can serve as a valuable tool to improve conversion rates, sales, and Buy Box placement.
Sellers in Vendor Central have the option to add A+ Content – which is visual content that can enhance product pages – and is used in addition to the standard product description. This feature can include imagery, graphics, line breaks, formatted text, charts, and video to promote your brand or products. Taking advantage of A+ Content can give you an edge on your competition, while increasing conversion rates and brand loyalty.
Amazon offers sellers a variety of promotions to encourage customers to purchase. Customers find promotions in the Today’s Deals link, which include Deals of the Day, limited time Lightning Deals, and Savings and Sales. Other promotional options include Free Shipping, Percentage Off, and Buy One Get One. Our team knows the ins and outs of Amazon promotions and will help you determine the most viable options for your products.
Your account can be at-risk if you violate any of Amazon’s lengthy list of policies. We have knowledge of Amazon’s rules and are adept at quickly solving issues that come up. Our team also has incredible success rectifying other problems including high ACoS, poor ad quality, improper budgeting, incorrect keyword types, poor segmentation, account suspensions, suppressed listings, issues with Brand Registry, and overall performance obstacles.
We believe in transparency and want our clients to see the results of our work. Our team will regularly share reports on your account performance, so that you always stay in the loop. We analyze your metrics, determine what’s working – and what’s not – and make adjustments accordingly. Our customized reporting sheets with detailed information regarding your account will keep you on top of how our strategies are performing.