Amazon Advertising Management

Improve Sales & Increase Profit

What should the target ACoS be for my category? What can I do to increase my bottom line? Where am I losing profit? Am I overspending?

These are the common questions brands ask and struggle with everyday.

While Amazon is ripe for advertising, it is filled with pitfalls, traps and complexities that can limit profitability. At the end of the day, there is a reason why 85% of brands advertising in Seller Central and AMS are overspending and losing profit. It’s one thing to spend money on advertising, it’s another thing to profit and understand the exact factors why.


Vertical Rail can help develop effective campaigns for:

  • Sponsored Brands
  • Sponsored Products
  • Sponsored Display Ads

Create & Sustain Measurable Long-term Growth

When you want to improve sales and increase profit, our managed service will deliver the right Sponsored Product Ads, Sponsored Brands and Sponsored Display Ad campaigns and targeting to build growth.

  • Day Parting – Control your bids and budget with a schedule to align with sales efficiency and conversions.
  • Optimize Spend – Focus on KPIs that help you meet your goals
  • Identify Opportunity – See where your products can take advantage of ads markets.
  • Identify Threats – How are your competitors moving into your positions?
  • Time Rebate – Run your department, eliminate the time suck.
  • Competitive Intelligence – Quickly assess who won a keyword, what ad placement, organic results, and how it all impacted sales.
  • ARA Reports – 1P or 3P, we’ve got this information in one place and can use it to analyze strategies – even for hybrids, and separate for when you want to keep it that way.
  • Custom Reporting – Easy and complete reporting means time is spent innovating campaigns not generating complicated reports.

Vertical Insights
Video in Search

Amazon Video in Search Guidelines

Amazon Video in Search allows Amazon sellers to connect with consumers using content-rich video in mobile search results on the iOS and Android app. These ads are shown below the fold in the search results for keywords that are relevant to your product. Video in Search offers both Product Detail Page and Custom Landing Page campaigns, and each has specific guidelines and requirements.

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Amazon Video in Search Ads

Amazon Video in Search Ads

Amazon Video in Search is currently in beta testing, allowing Amazon sellers to connect with consumers using content-rich video in mobile search results. Video in Search is currently a premium ad experience requiring a minimum budget of $35,000, and is available only in the mobile shopping app.

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Are you making the money you think you are?
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