What should the target ACoS be for my category? What can I do to increase my bottom line? Where am I losing profit? Am I overspending?
These are the common questions brands ask and struggle with everyday.
While Amazon is ripe for advertising, it is filled with pitfalls, traps and complexities that can limit profitability. At the end of the day, there is a reason why 85% of brands advertising in Seller Central and AMS are overspending and losing profit. It’s one thing to spend money on advertising, it’s another thing to profit and understand the exact factors why.
Vertical Rail can help develop effective campaigns for:
When you want to improve sales and increase profit, our managed service will deliver the right Sponsored Product Ads, Sponsored Brands and Sponsored Display Ad campaigns and targeting to build growth.
Amazon Video in Search is currently in beta testing, allowing Amazon sellers to connect with consumers using content-rich video in mobile search results. Video in Search is currently a premium ad experience requiring a minimum budget of $35,000, and is available only in the mobile shopping app.
If you’re in Vendor Central and creating Campaigns in Amazon Advertising, you can now further break down ads into Ad Groups. Ad groups were previously only available in Seller Central.
Amazon has changed “Reviews” to “Ratings” at the top of product pages, now allowing shoppers to leave Amazon star ratings without a written review.
Engineering profit for ecommerce brands in the age of Amazon.
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