Amazon Account Management
A Strategic Plan to Grow Your Profits
Whether you’re just getting started or are an experienced seller, the Amazon Marketplace is a challenging environment. Vertical Rail’s clients generally fall into two camps: Those that are new to Amazon and want to begin selling as quickly and efficiently as possible, and those that are established and need a custom strategic plan to grow.
As expert account managers at both the Seller Central and Vendor Central levels, clients choose us because we understand Amazon. Reciprocal communication is required. The work it takes to effectively meet the goals of winning the Buy Box and increasing qualified buyers is better when all parties are working together.
Vertical Rail creates the following opportunities for Amazon Accounts:
- Increase Organic Traffic
- Increase Conversion Rate
- Increase Buy Box Percentage
- Increase Sales
- Decrease CPC
- Decrease ACOS
Features of our Amazon Account Management Service
Our team knows how to create opportunities for businesses to make money in Amazon. We help you succeed by using our collective expertise and tailored strategies to promote your business and products effectively and make you more profitable. It is important to know that not every business or product is right for Amazon. We can help you determine if that applies to you and your product or business quickly, before a large outpouring of money. In the complicated world of Amazon, we make your life less stressful. Our service includes:
Product listing management
We will add product listings in bulk or individually based on your needs. When adding new products, it’s critical that all product information is added, which varies by category. Proper categorization is crucial in helping users search and browse for your products.
Amazon Store setup
New to the Amazon marketplace? You’ll want to take advantage of everything Amazon has to offer and get your store set up quickly – and properly. From business information and payment details to return policies and your product details, our Amazon consultants can advise you on your Amazon store setup – or we can do it all for you.
Enhanced Brand Content
Sellers with products set up with Brand Registry have the option to create visual content in Seller Central that includes additional information on the brand products. This can include images, text and even a brand story. For brands looking to differentiate themselves from third party sellers, enhanced brand content can serve as a valuable tool to improve conversion rates and sales.
Amazon Advertising
For Vendors selling products on Amazon, Amazon Advertising is a powerful tool to improve sales and visibility. We use Advertising to help Vendors, manufacturers and brands to advertise with ad options not available to all sellers. With a mix of Sponsored Products Ads, Sponsored Brands, and Product Display Ads, we’ll tailor your ad program to meet your goals.
Buy Box strategy
Amazon’s Buy Box – which guarantees greater visibility and improved sales – is available to professional sellers with excellent metrics. Once you meet Amazon’s standards, your chance of winning the Buy Box is influenced by several variables, including fulfillment method, total price, and shipping time. If you’re already Buy Box eligible and simply not winning, we’ll analyze your metrics and determine a plan that will help you earn the win.
Promotions
Amazon offers sellers a variety of promotions to encourage customers to purchase. Customers find promotions in the Today’s Deals link, which include Deals of the Day, limited time Lightning Deals, and Savings and Sales. Other promotional options include Free Shipping, Percentage Off, and Buy One Get One. Our team knows the ins and outs of Amazon promotions and will help you determine the most viable options for your products.
A+ Content
Sellers in Vendor Central have the option to add A+ Content – which is visual content that can enhance product pages – and is used in addition to the standard product description. This feature can include imagery, graphics, line breaks, formatted text, charts, and video to promote your brand or products. Taking advantage of A+ Content can give you an edge on your competition, while increasing conversion rates and brand loyalty.
Problem solving
Your account can be at-risk if you violate any of Amazon’s lengthy list of policies. We have knowledge of Amazon’s rules and are adept at quickly solving issues that come up. Our team also has incredible success rectifying other problems including high ACoS, poor ad quality, improper budgeting, incorrect keyword types, suppressed listings, and overall performance obstacles.
Store & product optimization
We sculpt product content to appeal to the needs of the shopper and to the needs of the Amazon search engine. We start by taking your existing product content and refining copy, imagery, and structured data as part of our strategy to increase conversion rates and optimize for relevant search terms. This results in a snowball effect, increasing sales, which increases rankings and Buy Box winning percentage.
Analysis & reporting
We believe in transparency and want our clients to see the results of our work. Our team will regularly share reports on your account performance, so that you always stay in the loop. We analyze your metrics, determine what’s working – and what’s not – and make adjustments accordingly. Our customized reporting sheets with detailed information regarding your account will keep you on top of how our strategies are performing.
Meeting Your Amazon Business Goals
Successful Amazon account management takes the complexities of the marketplace marketing off your shoulders and puts them into the expert hands of Vertical Rail professionals. We help Amazon Resellers become more competitive within the marketplace by applying a customized strategy created just for your business.
Objective evaluation
We will take an objective look at your current Amazon business marketing strategies. If you are considering the Amazon marketplace, our Amazon consultants can advise you on your Amazon store setup.
Identify growth opportunity
Are you utilizing Enhanced Brand Content or A+ Content? How about promotions? Amazon offers many options for sellers, and there are several paths in which to build your business. We’ll take a look at how you’re currently using Amazon, and identify potential growth opportunities.
Visibility & Sales
For Vendors selling products on Amazon, Amazon Advertising is a powerful tool to improve sales and visibility. We use Advertising to help Vendors, manufacturers and business brands to advertise with ad options not available to all sellers. With a mix of Sponsored Products, Sponsored Brands, and Product Display Ads, we’ll tailor your ad program to meet your goals.
Profitability
Our strategists will develop a plan that increases the bottom line profitability of your business and keeps you from violating Amazon rules, which will keep you in the game. The implementation of Amazon Advertising can build your brand and improve your overall profitability.
Consultation
Communication is key. We’ll discuss our findings, and share with you a breakdown of what we can accomplish for your business in the Amazon marketplace.
