The concept of Vertical Rail developed in early 1997, when marketers Andrew Arenson and Linda Bateman sat in a breakroom and discussed their vision of a joint venture over cold Chinese food.
1997 was a time of business reinvention. The commercial Internet was new, Yahoo just celebrated its first year in business, and companies of all shapes and sizes were planning their entry into the emerging medium.
As marketers and account managers, Andrew and Linda were influential in their clients’ businesses. They helped build their clients’ first generation websites and marketing strategies – then second, third, fourth and so on.
With each new cycle, they helped their clients reinvent themselves through messaging, design, strategy and process. Each new year forced them to innovate, diversify, take chances, and lead for their clients.
The duo never lost sight of the hard work it took to make their clients successful. Reinvention became the norm, and the expectation. Their joint vision – Vertical Rail – a business built on integrity, results and strategy.
Vertical Rail is a privately owned company located in Aptos, California. We maintain an active client roster of successful retailers, e-tailers, manufacturers and service companies from 3M-500M.
We’re an equal opportunity marketing company, serving (national and global) brands dedicated to finding the best marketing strategy, services and results from their vendors.
We provide conventional and unconventional services, advertising, strategy and troubleshooting. Our expertise includes: hands-on account management, advanced paid and organic search marketing, comparison shopping engine management, marketplace onboarding, market-ready web design and development, video marketing, mobile marketing, and social marketing.