As a seller, every move you make is a chance to gain or lose precious margin points. Brands must navigate hundreds of intersecting decisions in an effort to compete, sell, and maximize profits.

Our job is to discover opportunities and help you capitalize on them.

Not your run-of-the-mill marketing agency, Vertical Rail offers brands a true growth opportunity. You’ve worked with agencies & consultants before, but now you really need someone that takes dead-aim on your goals and provides the experience your team needs.

You Sell Products. We Engineer Profit. Let's Talk.

As a Google AdWords Premier SMB (Small-Medium Business) Partner, Vertical Rail has been recognized as achieving and maintaining elite standards of client results, retention, customer service, and product knowledge.


You’re most likely here for one of two reasons. Either you’re struggling with a problem that’s taking too much of your time & hindering progress, or you need a specific type of help to take your brand to the next level.

Any agency you’re considering should have proven experience earning actionable results for similar brands in the marketplace, implementing the services and strategies you need. Above all, it should demonstrate its understanding of the marketplace, consumer psychology and the ability to stay relevant.

We understand ecommerce from all angles and know what successful brands, retailers & manufacturers need to be profitable. As advocates for our clients, we arm brands with the knowledge and tools they need to help them overcome obstacles and make important decisions with confidence.

Vertical Insights
Video in Search

Amazon Video in Search Guidelines

Amazon Video in Search allows Amazon sellers to connect with consumers using content-rich video in mobile search results on the iOS and Android app. These ads are shown below the fold in the search results for keywords that are relevant to your product. Video in Search offers both Product Detail Page and Custom Landing Page campaigns, and each has specific guidelines and requirements.

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Google Lead Form Extensions

Lead Form Extensions (Beta) Introduced by Google Ads

Google Ads has been making significant changes and feature updates all year. At Vertical Rail we’re happy to welcome the “Lead Form Extensions” to our suite of tools to capture new customers. The new extension format allows advertisers to attach a form directly to a Google Ad, and consumers can fill out the form without ever visiting a new website. Advertisers are allowed to use text and an image to influence consumer interest, and Google has guidelines to ensure transparency and fair business practices, like providing the advertiser’s privacy policy.

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Amazon born to run

What is Amazon’s Born to Run Program?

The Amazon Born to Run Program is a way for vendors to launch new products and build sales velocity quickly. Amazon will generally wait for new products to gain traction before placing a large order, but the program, available to 1P sellers, gets Amazon to purchase a large quantity of your new product right off the bat. 

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