Walmart Marketplace is launching an exclusive offer to give new sellers a powerful boost. The New-Seller Savings initiative is designed to make the process of joining the Walmart Marketplace seamless, rewarding, and, most importantly, profitable.
The New-Seller Savings offer is a limited-time promotion for new sellers based in the U.S. This initiative aims to provide an extra push, helping new sellers showcase products to a vast customer base.
The offer comes with a range of benefits, making the onboarding process as smooth as possible. For a duration of 90 days, new sellers can enjoy up to a 25% commission rate reduction while exploring and utilizing Walmart’s tools and services. Some New-Seller Savings offerings include:
- Walmart Fulfillment Services (WFS): A comprehensive end-to-end fulfillment service tailored for Walmart Marketplace sellers of all sizes. This service ensures efficient order processing, timely delivery, and a seamless customer experience.
- Sponsored Search Advertising: Elevate your brand’s visibility with sponsored search ads. This tool helps new sellers get noticed by customers actively searching for products like theirs, enhancing their market presence.
- Repricer: Stay ahead of the competition with an automated pricing tool. The repricer ensures that your products are competitively priced, maximizing your chances of winning the Buy Box.
The business landscape is ever evolving, and for sellers seeking unprecedented growth, there’s no better time to partner with Walmart Marketplace. As one of the fastest-growing marketplaces in the U.S., Walmart’s expansion is evident in the FY23 Q3 earnings report released last November. The report showed a 50% increase in the Marketplace SKU inventory, reaching 370 million SKUs. In Q3 alone, Walmart welcomed 8,000 new sellers, and they are seeking more to cater to the 118 million customers who frequent Walmart.com each month.
With 73% of customers preferring to shop through multiple channels, Walmart’s aim is to make Walmart.com their first choice. Walmart is continually enhancing Walmart.com and the Walmart app, offering a faster onboarding process, and updating tools and resources for an improved seller experience.
Walmart Fulfillment Services (WFS) is designed to let sellers focus on their products rather than logistics. WFS’ vast supply chain provides the scale, quality, cost, and efficiency needed to build a thriving business on Walmart.com. WFS sellers can expect a range of benefits, including:
- Two-Day Shipping: Fulfilling orders with WFS enables sellers to offer free 2-day shipping across the contiguous U.S. on all eligible orders. Eligible products will also receive prominent badges such as ‘2-day shipping’ or ‘Fulfilled by Walmart.’
- Free and Easy Returns: WFS allows hassle-free returns both in-store and online, ensuring customer satisfaction remains a top priority.
In the dynamic world of e-commerce, seizing opportunities and reaching customers efficiently is crucial for any seller. At Walmart, Walmart Connect is taking it a step further by providing sellers with an effortless way to connect with millions of customers through Sponsored Search ads.
Sponsored Search advertising has proven to be a game-changer in the quest for customer attention in a rapidly expanding marketplace. Walmart Connect’s search platform facilitates customer discovery by presenting products that precisely meet their needs. Relevant Sponsored Search ads are strategically positioned to capture the attention of customers actively searching for similar products on Walmart.com. What’s more, sellers only incur charges when customers click on their ad, ensuring a cost-effective and results-driven approach.
Walmart Connect is committed to empowering sellers of all sizes to harness the potential of Sponsored Search. The Walmart Ad Center, equipped with self-service advertising tools, is a key component of this strategy. As part of this initiative, new Marketplace sellers are automatically enrolled in the Walmart Ad Center, where they discover step-by-step guidance to simplify the process of launching a Sponsored Search campaign.
The timing couldn’t be better for sellers to explore Walmart Marketplace, with the ongoing New-Seller Savings program providing an extra incentive. The digital channels are poised for further growth, making it an opportune moment for sellers to delve into the marketplace and leverage the tools and services offered by Walmart Connect to scale their businesses.
If you need assistance with your Walmart Connect account, contact the experts at Vertical Rail.