Amazon has refined the Manage Your Experiments feature in Seller Central. The latest addition to the toolkit for sellers – Simultaneous Experiments – allows brands to run A/B tests on various elements of their product listing content concurrently, streamlining the optimization process.
Traditionally, A/B testing involved separate experiments for each element, such as title, images, bullet points, and A+ Content. However, with Simultaneous Experiments brands can test multiple aspects within a single experiment for a specific product ASIN. This means you can experiment with adding your brand name to the title, incorporating your brand logo in an image, and tweaking your A+ Content all at once, eliminating the need for three separate tests.
To take advantage of this feature, navigate to Manage Your Experiments, select your product, and choose the different experiment types for the attributes you want to optimize. This streamlined process enhances efficiency and provides a comprehensive view of how various changes impact your product’s performance.
It’s important to note that only products with sufficient recent traffic are eligible for experimentation. This ensures that the results are statistically significant and reliable. Depending on the category, high-traffic products may receive several dozen orders per week or more.
The goal of Simultaneous Experiments is to empower sellers to confidently determine the most effective changes for their product listings. By testing multiple elements simultaneously, sellers can make informed decisions based on comprehensive data, leading to improved listing performance.
For detailed insights on setting up effective A/B tests and making the most of Simultaneous Experiments, refer to the Manage Your Experiments best practice guide. This resource offers tips to maximize the impact of your experiments and drive better results for your e-commerce business.
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