Amazon has announced that Brand Tailored Promotions are now available across the globe, making their debut in the United Kingdom, Germany, Spain, Italy, France, Mexico, and Canada. This expansion marks a significant stride in Amazon’s commitment to providing a tailored shopping experience for customers worldwide.
- What are Brand Tailored Promotions?
Brand Tailored Promotions empower brand owners to craft personalized promotional experiences. Through this feature, brands can create and distribute custom promotional codes strategically, targeting high-intent customers, aptly named Brand Tailored Audiences.
- Customization at Your Fingertips
Utilize the program to extend tempting promotional discounts ranging from 10% to 50% on select products within your brand catalog. The power of customization allows you to engage various customer segments effectively. Reach out to repeat customers, high-spend patrons, recent customers, and even those who’ve abandoned their carts. By doing so, you can stimulate repeat purchases, elevate customer retention rates, and foster long-lasting brand loyalty.
- Strategic Holiday Promotions
Make the most of the holiday shopping fervor by running promotions during deal events. Seize the opportunity to capitalize on the heightened traffic during these festive periods, maximizing year-end sales. These promotions not only attract new customers who explore your products but also entice them to click, add to their carts, and eventually become a part of your brand community.
- Winning Back Cart Abandoners
Addressing cart abandonment is a key facet of Amazon’s Brand Tailored Promotions. Convert prospective customers into purchasers by offering enticing discounts on your brand catalog to those who left items in their carts. This not only rekindles their interest but also transforms them into satisfied customers, contributing to the growth of your brand.
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