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Amazon sellers can now run A/B tests on Brand Story content with Manage Your Experiments

Registered brands with eligible products can now run A/B tests on Brand Story content with Manage Your Experiments. Running A/B tests allows you to edit and optimize content for your brand story and create new selling opportunities on your product listings to increase sales and repeat customer sales.

Brand story is located under “From the Brand” and is a feature that allows sellers to draw attention to the brand by providing a personalized story with features such as image and text cards, carousel images, and links to additional products.

This type of A+ Content can be used to promote additional products during peak sales times and drive customers to your brand store where new products can be showcased. The bulk upload feature can also be used to add products across your catalog.

A+ Content Brand Story information can be found at A+ Brand Story Start Guide.

For eligibility requirements, go to Manage Your Experiments. (Note: You must be logged into your seller account to access link.)

To get started, go to the Manage Your Experiments dashboard, click Create a New Experiment and select A+ Brand Story. (Note: You must be logged into your seller account to access link.)

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