Amazon Vine is a program designed to help brands get their new products the necessary reviews customers are looking for to make knowledgeable purchase decisions. According to Amazon, participation in the Vine Program can help brands boost their sales by up to 30% by improving discoverability and conversions, and uncovering important product information from customers.

The new pricing tier model will go into effect on October 19, 2023, and will include two new lower-priced tiers to make Vine more attainable to brands with varied products and budgets.

• $0 (new tier): Enroll up to 2 units per parent ASIN and get up to 2 quality Vine reviews for free.
• $75 (new tier): Enroll up to 10 units per parent ASIN and get up to 10 Vine reviews.
• $200 (existing tier): Enroll up to 30 units per parent ASIN and get up to 30 Vine reviews.

Products enrolled on or after October 19, 2023, will be eligible for the new pricing tiers. Once an ASIN is enrolled, you will not be able to move it to a different tier or add child ASINs.

Vine fees only apply if you enroll three or more ASINs per parent or standalone ASIN and if you receive the first review within 90 days from the date of enrollment.

View more information at Amazon Vine Program.