Seller Fulfilled Prime reopens enrollment for new sellers

Amazon has reopened Seller Fulfilled Prime for new seller enrollment.

Following a lengthy pause in the program due to issues with customer experience, Amazon has increased support for sellers and established clear standards for the program. With the new program standards set, enrollment is now open to new sellers, and one of the biggest changes is that there is no longer a fee involved.

To enroll in Seller Fulfilled Prime, you must pre-qualify for the Seller Fulfilled Prime trial. Then you must pass the trial by participating for 30 days while meeting all of the trial requirements.

Launched in 2015, Seller Fulfilled Prime allows sellers to independently handle the fulfillment of their products, while making them available to Prime customers with the fast and free delivery they’ve come to expect.

For more info on the enrollment process and requirements, visit Seller Fulfilled Prime trial and program enrollment.


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