Getting Started with Walmart Connect

Promote products to a diverse and large audience

Walmart Connect is an advertising platform offered by Walmart that allows businesses to promote their products and reach a wide audience of Walmart shoppers. If you’re a new user looking to get started on Walmart Connect, here’s a step-by-step guide to help you.

  1. Visit the Walmart Connect website: Go to the Walmart Connect at
  2. Create an account: Click on the “Start Advertising” button to begin creating your account.
  3. Set up your profile: Provide the required information, including your name, company name, contact info, and other relevant details and click submit.
  4. Verify your email: After submitting your information, Walmart Connect will send you an email with a verification link. Check your inbox and click on the link to verify your email address. This step ensures the security of your account.
  5. Set password: You’ll be prompted to set up a password once your account has been verified.
  6. Explore the platform: Once your account is set up, take the time to familiarize yourself with the Walmart Connect platform. Browse through the available resources, including advertising solutions, targeting options, and reporting tools to help you gain a basic understanding of the opportunities available.
  7. Define your advertising goals: Determine your advertising goals and objectives. Are you looking to increase brand awareness, drive online sales, or promote a specific product? Clarify your goals as this will help you choose the correct advertising strategies and campaigns.
  8. Select your campaign type: Walmart Connect offers various campaign types for different objectives. Common campaign types include Sponsored Products, Display Ads, and Performance Advertising. Choose the campaign type that aligns with your goals and budget.
  9. Create your campaign: Once you’ve selected your campaign type, create your campaign. Follow the prompts to set the campaign parameters, including budget, targeting options, ad creative, and duration.
  10. Launch and monitor your campaign: After setting up your campaign, review the details and click the “Launch” button. Your campaign will go live and start delivering impressions and clicks. Monitor your campaign’s performance regularly using the reporting tools provided by Walmart Connect. Adjust your campaign settings if necessary to optimize its effectiveness.
  11. Evaluate and optimize: Continuously evaluate your campaign’s performance and make data-driven optimizations. Analyze metrics and KPI’s such as impressions, clicks, click-through rates (CTR), conversions, and return on ad spend (ROAS). Use this data to identify areas of improvement and refine your targeting, creative, or bidding strategies accordingly.

Whether you are a brand new or veteran seller in Walmart, you can always contact an expert at Vertical Rail for assistance. 


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