Selling on Target Plus: Getting Started

How to sell on Target Marketplace

Target launched its online marketplace – Target Plus – in early 2019, allowing third-party sellers to list products on Target.com. Currently, Target Plus is by invitation only in an effort to maintain high-quality products Target shoppers expect. However, the company does accept potential partner applications via its Target Plus website.

The application process

Although invite only, Target is always searching for new products to offer on Target Plus and you can apply for partnership consideration here. Provide all of the details requested, including the legal business name, website, how many skus you want listed, shipping information, and an Excel document with product details.

Requirements for sellers

The Target Marketplace has strict requirements for its sellers.

  • Sellers must have a business and bank presence in the United Stats
  • Prices must be similar to other sales channels
  • Shipping is supported only in the U.S.
  • All orders must be shipped within 24 hours
  • Transit time must be no longer than 5 days

Registration & Account Creation

If invited to sell on Target Plus, you will have access to a Seller Account. The Item Listings Settings page in the seller account provides rules and approval settings. All fees are based on the subtype base referral fees unless otherwise specified in the Referral Fees section.

Image Requirements

Preferred image dimensions are 2400 x 2400 pixels, with the minimum image size being 1200 x 1200. All product images need to present a good view of the product, and must not contain promotional language, graphic content, or watermarks.

Need assistance with online marketplaces? Contact the experts at Vertical Rail.

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