Seller Central Advertising Transitioning to Amazon Advertising

All Aspects Of Ad Management Will Move To Advertising Console

Amazon is moving all Seller Central advertising to the advertising console in Amazon Advertising over the next few months.

All sign-in information and existing settings and information will remain the same in both Seller Central and Advertising. Only ad management including Sponsored Ads, Stores, advertising reports, payment settings, and billing will make the move.

This transition is in response to Seller feedback requesting an easier way to see all campaign options, and will offer a number of benefits.

Quick Access to Campaigns

The new navigation menu will offer quick access to campaigns, reports, stores, and bulk operations. In addition, billing and payment options will be shown in a single location.

Amazon Advertising

New Features

Sellers will have access to exclusive features in the advertising console, like real-time notifications, the ability to easily switch between accounts, and a designation area for advertiser support.

Easy Access to Seller Central

New experience will allow sellers to easily access the advertising console from the Seller Central menu as well as easy return to Seller Central from the advertising console.

If you need assistance in managing your Amazon Advertising, contact us.


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