Amazon Video in Search is currently in beta, allowing Amazon sellers to connect with consumers using content-rich video in mobile search results. Video in Search is currently a premium ad experience requiring a minimum budget of $35,000, and is available only in the mobile shopping app.
This particular ad type is shown below the fold for keywords relevant to your product. There are 2 campaign types available in video search.
Video in Search Product Detail Page Campaign
A Product Detail Page video campaign drives traffic to an Amazon product detail page. This campaign combines your custom video with a product image and headline text from the detail page. Both the product image and headline are automatically generated.
Custom Landing Page Campaign
This campaign type sends traffic to your Amazon store or custom landing page on Amazon. A Custom Landing Page video campaign combines a video with an image and headline that you provide.
Videos should be a minimum of 6 seconds and no longer than 90 seconds. All videos are muted by default, but customers can click the speaker icon on the lower right-hand corner of the video to enable audio. Currently videos automatically loop, so keep this in mind when creating yours.
Amazon Video in Search ads will differentiate your product from the rest with engaging and entertaining content. Video Search ads can demonstrate features, showcase products, and educate consumers on your brand.
If you qualify and are interested in advertising or learning more, we can help. Contact us with your Amazon questions.