If you’re in Vendor Central and creating Campaigns in Amazon Advertising, you can now further break down ad campaigns into Ad Groups. Ad groups were previously only available in Seller Central.
When creating a new manual or auto Sponsored Products campaign in Advertising, you can assign an ad group name and add products that share the same keywords. Ad groups within a single campaign share the same budget, and keywords and bids apply to all products within an ad group.
Using ad groups helps optimize your bidding strategy, targeting, and relevancy.
If you need help understanding your Vendor Central account or Amazon Advertising, Vertical Rail can help. Click here and let us know what you need.