Amazon Outlet Can Reduce Overstock

Amazon Outlet

Sellers who are FBA and who have excess inventory in Amazon warehouses can help get those products out the door using the Amazon Outlet program. Featuring your excess inventory in Outlet can optimize inventory levels, reduce storage fees, and boost your sales.

Amazon Outlet offers special deals on overstock items using 2 potential offers:

  • Outlet Deals – Promotional offers that are selected by Amazon and featured for a fixed time, usually 2 weeks.
  • Outlet Sales – Price reductions based on customer demand and product rating.

The Manage Excess Inventory page in your account will show which of your eligible products are recommended for Outlet. You’ll also see whether it is Outlet deal or Outlet store eligible, and you can choose to submit products to the program.

If a deal is approved by Amazon, the price of the item will drop to the deal price and be shown in Outlet. When the deal ends, the price will automatically return to the pre-promotion price.

To participate in Outlet, you must be a Professional seller with an overall 3.5-star or higher rating. There are no additional fees to use Outlet.

If you need help with your Amazon account, we can help. For more information on our Amazon services, click here.

Categories

Related Posts

Combined audience targeting

Google Combined Audience Targeting

Throughout 2019, Google has added additional options for audience targeting for search campaigns. The latest update – combined audience targeting – allows an even more narrow focus for advertising.

Read More
Google Lead Form Extensions

Lead Form Extensions (Beta) Introduced by Google Ads

Google Ads has been making significant changes and feature updates all year. At Vertical Rail we’re happy to welcome the “Lead Form Extensions” to our suite of tools to capture new customers. The new extension format allows advertisers to attach a form directly to a Google Ad, and consumers can fill out the form without ever visiting a new website. Advertisers are allowed to use text and an image to influence consumer interest, and Google has guidelines to ensure transparency and fair business practices, like providing the advertiser’s privacy policy.

Read More
Video in Search

Amazon Video in Search Guidelines

Amazon Video in Search allows Amazon sellers to connect with consumers using content-rich video in mobile search results on the iOS and Android app. These ads are shown below the fold in the search results for keywords that are relevant to your product. Video in Search offers both Product Detail Page and Custom Landing Page campaigns, and each has specific guidelines and requirements.

Read More

Reader Interactions

Leave a Reply

Your email address will not be published. Required fields are marked *