Sellers with Fulfillment By Amazon (FBA) can now begin scheduling Prime Exclusive Discounts for the upcoming Black Friday and Cyber Monday holidays, two of the biggest shopping days of the year.

These discounts are available for items that are Prime Shipping eligible, and are an opportunity to reach millions of Amazon Prime members.

Products with enabled Prime Discounts display a sale price with the regular price marked out, plus a savings summary on the product listing page. In addition, the products display the Black Friday and Cyber Monday Deals badge in listings and search results for Prime members.

Prime Exclusive Discounts can be created until Nov. 15, 2019.

Need assistance with your holiday season discounts? Contact the Amazon experts at Vertical Rail.