Professional sellers in the U.S. who are enrolled in Amazon Brand Registry have a new feature to improve shoppers’ overall experience. Live Creator allows sellers to livestream video on Amazon product detail pages, on your Amazon Brand Store page, and on placements across the marketplace.
The free Live Creator service offers sellers the ability to interact with potential customers in real time while demonstrating the features of your products. Livestreaming with Amazon Live Creator is a modern way to tell your brand story and build your customer base.
Amazon Live Creator offers a powerful way for you and your customers to connect in real time, and helps potential buyers see your products and get questions answered immediately. In addition, those viewing your Live stream can shop the products next to the video player.
Amazon Live is available to professional sellers with Brand Registry, and retail vendors using Vendor Central who have applied and received approval for an Amazon Store.
At this time, the Amazon Live Creator app is only available and optimized for the iPhone, but you can connect an external camera. Creator is available for the iPad, but is not optimized.
Livestreams are found at Amazon.com/Live and in the Amazon mobile app, as well as on product listing pages and across various placements.
If you need help understanding the benefits and uses of Amazon Live, contact us for help.