Enhanced Brand Content is now Amazon A+ Content

Name Change Includes New Features

Amazon EBC

Amazon Enhanced Brand Content (EBC) is now known simply as A+ Content across both Seller Central and Vendor Central. Professional sellers with Amazon Brand Registry can access A+ Content from the dashboard, whether from a Seller Central or Vendor Central account.

A+ Content allows brand owners to apply custom content to product listing pages. With this tool, you can add additional imagery, text, video, and more to better tell your brand story and sell products. The use of A+ Content can increase traffic, conversion rates, and sales.

With the name change also comes new features for A+ Content.

  • Apply to Multiple ASINs: Previously, content was submitted to 1 SKUat a time, including child SKUs in various categories. Now, a single piece of content can be applied to multiple ASINs – not just SKUs.
  • Preview on Mobile: New A+ Content can be previewed on mobile and desktop on the same screen.
  • Language Variations: Content now offers multiple languages in each country, so you can include content, for example, in both English and Spanish within the U.S.

Need help with your A+ Content? Reach out to Vertical Rail!


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