Amazon Advertising in the Age of Acceleration
July 24, 2019 — Aptos, CA Vertical Rail is excited to announce the integration of Pacvue’s industry-leading eCommerce SaaS platform with Vertical Rail’s suite of services. Pacvue’s best-in-class SaaS solution for Amazon ad campaign management coupled with Vertical Rail’s proven competitive performance-based strategy, services and management will deliver next-gen solutions for brands and sellers looking to advance their Amazon sales performance.
“We are thrilled that the Vertical Rail team has chosen Pacvue as the ad optimization platform to support their services,” said Melissa Burdick, President at Pacvue. “Vertical Rail has been achieving and maintaining elite standards of client ecommerce results, ROI, account longevity and product knowledge for a number of years. We look forward to seeing how integrating with our platform will enable their clients to reach even greater success.”
The features of the new Vertical Rail Amazon Ads Management Service will include:
- Day Parting – Control bids and budget with a schedule to align with sales efficiency and conversions
- Optimize spend – Focus on KPIs that help you meet your goals
- Identify Advertising Opportunity – See where your products can take advantage of ads markets
- Identify Growth Threats – How are your competitors threatening your positions
- Competitive Intelligence – Quickly assess critical competitor movements in relation to your advertising
- Integration of ARA Reports –1P or 3P, the information to analyze strategies – including hybrids
- Custom Reporting – More time optimizing campaigns, rather than creating reports.
E-commerce in the age of Amazon is tricky. Brands continuously navigate hundreds of intersecting decisions in an effort to compete, sell, and maximize profits. Oddly, few brands are equipped with the knowledge and data to make these decisions with confidence.
Vertical Rail is a consultancy and marketing services firm that helps brands and manufacturers develop strategy then apply the right tools, software and automation to systematically reach sales and profit goals. A group of veteran marketers, Vertical Rail represents marketing fundamentals done right and adapted for today’s up and coming brands.
For more information contact: email Linda Bateman (831) 684-1500