ASIN’s Must Follow Amazon Title Guidelines

Company Cracks Down to Improve Customer Experience

Amazon recently announced that ASINs violating its product title requirements will be suppressed from search results beginning July 22, 2019. According to Amazon, overall customer experience is affected by titles, and ASIN titles that violate policies result in a poor experience. It’s recommended that sellers verify that their product listing titles meet Amazon’s product title requirements prior to July 15, 2019. You can review Amazon’s FBA Product Title Requirements here.

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