Vertical Rail’s first featured employee of 2016 is Liz Grajeda.
Liz is one of our outstanding Account Managers. She attentively manages many of our eCommerce client accounts, working diligently to perpetuate growth and meet KPIs.
As an Account Manager and marketer, Liz is passionate about strategy. She loves coming up with cutting edge ideas and approaches, and is never afraid to try something new.
Lately, she’s been most dedicated to advancing her clients through SEO research and innovative remarketing strategies. Google Panda was officially made a part of Google’s core ranking algorithm, so she’s been watching closely for any industry signals and real-time effects on SEO. She’s also been experimenting with RLSA (search remarketing), custom remarketing segmentation, and custom email audiences in Google Analytics. So far, she’s found notable success trying to increase engagement between eCommerce B2B buyers and sellers.
Liz is expecting her first child soon. We’re sad that we’ll be without her for some time (we’ve prepped our other Account Managers to take the wheel), but we’re happy for her and supportive of her new family!
While Liz will be spending most of her time away feeding, changing diapers, and desperately trying to sleep, she’s looking forward to the hours she’ll be able to further develop her marketing skills and work on certifications. She’s also looking forward to spending more time with her new puppy, her husband, and practicing her flute.