Google AdWords is a vital tool for a thriving Ecommerce business. AdWords is a complex advertising program that enables businesses to reach new audiences through the cost-per-click (CPC) method of payment.
Vertical Rail creates and manages Google AdWords campaigns, ads, keywords, and bids. We manage each account on a daily basis and adjust bids as needed to get our clients the highest return on ad spend (ROAS).
How can Google AdWords benefit your Ecommerce business?
- Increase visibility, transactions, and revenue.
- Target specific geographical locations or user queries in order to control where ads appear and what audiences see them.
- Ads are shown to people who are already searching for things related your industry. This means people viewing your ads are potential customers.
- Example: If you’re a cycling accessory and apparel company, your ads might appear on the side of Google searches related to cycling, biking, and sports apparel.
- Manage budget for various campaigns, ad groups, ads and targets.
- You are charged only when a potential customer clicks on your ad.
- Can prioritize products based on best-sellers or highest return by creating various campaigns and managing your bids accordingly.
- View your campaigns, ads, and keywords and access a daily report of how your account is performing.
- Can edit your ads in order to gain more impressions or clicks.
- Can see which keywords perform better for your industry and edit your account in order to have the highest ROAS.
The possibilities are endless with Google AdWords, although it is most successful when managed by Ecommerce professionals. Our team has helped Google AdWords revolutionize businesses while keeping costs low and revenue flowing.
Contact us to discuss how your business can benefit.