Comparison Shopping Engine (CSE) Management: Become.com

Become.com has an international reach, serving the US, Japan, Germany, the UK, Italy, and France, and currently features 5,000 merchants selling over 25 million products worldwide.  The company went international in 2009 when they acquired Pangora, a German eCommerce technology firm.  Become operates on a cost-per-click (CPC) system by category.

There are a number of features that make Become stand out amongst other comparison shopping engines, including:

  • Bottom line pricing (includes tax and shipping).
  • Ability to sort by style, brand, color, material, price, store, and user rating.
  • Extensive research information including product reviews, buying guides, discussion forums, and product details.
  • Free iPad app that allows price comparison shopping on the go.

Vertical Rail offers onboarding and management for Become.  Our goal is to enhance your visibility, performance, and get the highest possible return on investment (ROI) for your business.

Our comparison shopping engine management programs include:

  • Creation of Become.com account in client’s name (to retain ownership of account).
  • Product data feed formatting and set up per the specifications of Become.com.
  • Optimization of your feed to improve search relevance.
  • Strategically manage your inventory and bids to maximize profits.
    • Become operates on a category-level CPC system.  Become sets the minimum CPC bid for each category, however merchants can choose to bid above this amount in order to improve visibility of specific categories.
    • Reporting and review of metrics key to your Become.com success.

Become.com allows you to expose your products to new audiences, compete on a vast network, and generate profits. Our team is here to onboard, optimize, and manage bids.  Diversify your marketing strategy with Become.com.  Call us and let’s get started today.

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