Facebook recently made a move to acquire the personalized consumer shopping engine TheFind, which has been in business since 2006. TheFind allowed users to create a personalized shopping experience that lets you browse products from many of top retailers in one simple platform. For more information on TheFind you can check out our first blog post we did on the find, How TheFind.com is Redefining Comparison Shopping Search. They will now be closing their doors as they prepare to integrate into the Facebook team. This statement was released from TheFind:
“For the last nine years, we’ve worked hard to bring you a shopping experience that’s easy, efficient and fun – searching all the stores on the web to find just the right products you’re looking to buy.
We are now starting our next chapter by combining forces with Facebook to do even more for consumers. Facebook’s resources and platform give us the opportunity to scale our expertise in product sourcing to the over 1 billion people that use the platform.
Key members of our team are joining the company and will be working hard to integrate our technology to make the ads you see on Facebook every day better and more relevant to you.
Unfortunately, this means we will be taking our search engine offline in the next few weeks.
Thank you for your loyalty and for making this a fun journey for all of us!”
While it is unclear exactly how Facebook will incorporate this new technology investment, it will likely play a role in their ad targeting. This will help Facebook to create ads that are both more meaningful for the user as well as more effective for their advertiser. As they progresses further into the advertising and e-commerce space, acquisitions like TheFind will play an important role in creating a seamless user experience that will benefit both consumers and advertisers.
Facebook released this statement after confirming the purchase:
“We’re excited to welcome TheFind to Facebook. TheFind’s talented team has built a successful search engine that connects people to products. Together, we believe we can make the Facebook ads experience even more relevant and better for consumers. Our business is about connecting people with the topics, companies, brands, and increasingly products they care about and we look forward to doing that with TheFind on board.”