Website Silo Navigation Basics in 90 Seconds

What is Silo Navigation & Why it is Important on an Ecommerce Website?

A silo is the organization of content and pages with the intent of creating a user-friendly navigation on your website.

They often look something like this:

website silo navigation
Why Is It Important?

#1 Make a user friendly intuitive experience for your customers. Customers come to your website with the intent to find a specific product or information. Help users do this quickly and with ease; otherwise, you have lost them.

#2 SEO. Users love a good navigation and so does Google.

If you stay true to your #1 goal of creating a user-friendly navigation, good SEO will follow. Google & other search engines are crawling your site and grading it on those same principles as your very human customers.

Creating silos has to start with a strategy, a strategy that weighs in & supplements your overall marketing strategy.  There is no one silo strategy that works for every website. First step is to gain an overview of everything that is on your website. Map it out so you can better understand the scope of the pages, their intent and how they play in to each other.

Ask yourself some questions. What subjects does your website rank well for? What are you selling? What are your customers searching for when they arrive at your website. What is the logical flow from your home page (or a landing page) to the product or content a customer is looking for?

When you have a silo structure you think works, test it. Play the customer or get someone who doesn’t know your website to. Try to look for a specific product on your website. Was it easy to find? How far did you have to drill down before you got there? Did you get lost and have to back track or jump to another silo?

Having great on page content and products consumers are looking for isn’t good enough. The hard truth is if they can’t find it easily they will go elsewhere.

That’s website Silo basics in 90 seconds. What do you think? Questions? Leave them in the comment section below or contact us.

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