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Shopping Engine Management & Product Data Feed Optimization Services

VIDEO: We Start Where Other Companies Stop

You have to be relentless in pursuing results, going deeper, being tenacious in your efforts to be better than yesterday and better than you’re competition right now. If you’re ready to save time, increase profit, and get your business to the next level, let’s get you moving!

Product data feed optimization is a huge part of comparison shopping engine management and what we do day to day at Vertical Rail. A lot of people have misconceptions about what data feed optimization really is. The average business thinks feed optimization is simply mapping and submission, but infact, at Vertical Rail we take it to new heights. We start where other companies stop.

It starts with collecting active data so that we can create a holistic strategy. We gather data from conversion studies, Adwords, organic search, and comparison shopping search (CSE).

Your feed, every day…

We’ll extract your data feed and then we can format it to the individual engine’s requirements (Amazon, Nextag, Become, Google Shopping, Shopping.com, Shopzilla, Pricegrabber etc.) We’ll optimize the content within the feed. We go through each and every product SKU and make sure that the correct attributes are included.

We submit the data feed and then we go in and set and manage individual product and category bids so that we can make the right adjustments at the right time. We deal with engine specific issues like suspension or policy change. And then we track and report all of our progress so that we can show you the results as it’s happening.

We go through it ourselves; it’s not done by a machine. Each Client has a team of people working on their behalf: a strategist, a technician and an optimization lead.

At the end of the day, the most important thing is results and helping your company increase profit.

CSE Management & Product Data Optimization is just one stop on the way to getting to the results you need and reaching your goals in eCommerce.

Contact us. Let’s get you moving.

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