Diagnosing Disapprovals in Google Merchant Center: The Image Issue

Product Image Disapprovals in Google Shopping

Google is constantly making improvements on the home front – and it seems that now, the Google Shopping team is seeking out product image rule-breakers and taking names.  If a majority of your products or entire data feed has been disapproved out of the blue, product image violations may be the issue.

A screenshot of product disapproval graph in Google Merchant Center
I’ve had nightmares about this.

According to Google’s Program Policies, images may not:

•  Contain promotional messaging
•  Feature a watermark, large or small
•  Point to a logo or placeholder (e.g. “Product Image Coming Soon!”)

Google also seems to be disapproving images with any overlaid text in it at all – promotional or not. So it might be a good idea to clear up any text in images just in case.

What happens when Google finds image violations?

When the Google Shopping team spots an image violating its policy, it disapproves the Product Listing Ad for that item . If bad images are persistent enough, your entire product data feed, and even your account, can be suspended.

If you begin to notice disapprovals, be on the lookout for an e-mail (sent to your technical contact) similar to the one below:

Dear Google Shopping Merchant,

We have reviewed your items and found substantial data quality problems. Unless you take the following required actions by July 12, 2013 to correct your data quality, your products will be suspended from Google Shopping.

Deadline: July 12, 2013

Issue: Wrong Images

Some of your items have wrong/invalid images. Please know that If you have no image for your item, you cannot submit the item. Do not submit a placeholder such as logo of the brand or logo of your store.

Additionally, as per Google Shopping Policies “Your images should not contain promotional messages of any kind, including watermarks or promotional text. You are not allowed to submit image links to logo images or other generic images”.

You can view detailed instructions on how to include accurate image information by visiting

What can I do if my feed has been suspended?

First and foremost: remove all instances of text within your product images (and “don’t be a hooligan!”).  From conversations with the Google AdWords team, the review process even goes SKU by SKU looking for image issues, so be sure your data feed checks out before moving onto the next steps.

After your images are all clear, re-upload your new feed to the Merchant Center.  Once your feed re-enters review, you should start seeing active products again in your Merchant Center dashboard.

For the full story on account reinstatement, check out Google’s page on data quality enforcement and suspensions.

Do you have questions about data disapprovals in Google Merchant Center? Comment below or shoot us an e-mail!


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