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Google to Increase Focus on Mobile SEO

Eyes Mobile Redirects & Smartphone Errors

As the mobile commerce world grows, so do Google’s standards and requirements surrounding it.

Though its title is light in tone, Internet Retailer’s article, “Google Cracks Down On Mobile Laggards”, carries critical advice for ecommerce website owners. In an effort to increase mobile user experience, Google has announced plans to penalize retailers who do not follow mobile SEO practices and conversely, advance those with healthy, smartphone-friendly websites.

According to the article, Google’s first plan of action is to track down faulty mobile redirects and smartphone-only errors. To avoid this SEO issue, online retailers must take steps to correctly map each individual desktop page to its corresponding mobile page. If a mobile page does not exist, desktop pages should be served.

To further avoid drops in mobile ranking, Internet Retailer also recommends that online merchants begin to tag their mobile and desktop pages. This would serve to protect websites from black hat cloaking penalties.

Looking to optimize your mobile website immediately? Responsive design may be the answer to your SEO woes. Responsive websites run on one set of content and code so there is no need to match desktop URLs to mobile URLs – webpages will automatically load to fit the screen on any device.

Is your website mobile ready? Have you noticed your mobile rankings fluctuate? Chime in below!


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